Marketing Campaign Calendar Example – Starting a marketing campaign is nothing more than a project. Like all projects, it involves planning activities that are completed in the marketing calendar. But marketing is a unique discipline and a marketing calendar is not the same as a traditional project organized on a Gantt chart.
To understand what marketing schedule is, we will first define the term and then go into the purpose of using one. Just as there are different marketing campaigns, there are different types of marketing calendars. We’ll discuss these and provide a free marketing calendar template to help you get started.
Marketing Campaign Calendar Example
A marketing calendar is a way of planning your advertising or other marketing push during the month, quarter or year. It is a marketing management tool used to standardize and coordinate activities that implement a predetermined marketing strategy.
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Think of it as a visual representation of your marketing activities. It can also serve as a central hub where everyone involved in a marketing campaign can see what needs to be done and track those responsibilities throughout the project’s lifecycle.
A marketing calendar can be a physical calendar that you post on your wall or one that you create on scratch paper. The alternative is to use the digital version which comes with the advantage of being available wherever and whenever you need to view something new or add a comment.
Whether you’re looking for a guide to strategically direct your marketing efforts for the next month, quarter or year, you’ll want to choose a powerful online format that’s easy to share and edit. An online project management software with a schedule view that can be updated in real time. View your current workload and projects, including due dates and durations, tasks and who is responsible. Schedule works seamlessly with all of our project views, such as Gantt charts, spreadsheets, and list views, as well as Kanban boards, allowing everyone in the department to work as they please. Get started for free today
The main goal of any marketing schedule is to put project budgets, ideas and processes front and center. Like any project plan, the marketing calendar sets the dates and duration of activities in the marketing push and allows those in the project to share and know.
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The marketing calendar is intended to help managers delegate work, but it is also a tool for everyone in the project to plan their days and work more effectively. A marketing schedule keeps everyone on the marketing team aware of not only what they are doing but what everyone else is doing. It shows how these different activities work together for a greater purpose.
In addition to making sure important tasks don’t fall through the cracks and helping with the schedule, the marketing schedule is also a living document. The marketing program should be updated regularly as the project changes. Managers need to continually re-evaluate systems and actively plan ahead.
The marketing plan provides an overview of the market it will be in and the channels it will be distributed through. Bottom line, a marketing calendar is useful for tracking your marketing budget. While the marketing schedule is not a budget sheet, it is useful because it lists the costs and resources allocated to marketing activities. This means you can keep track of budget and expenses.
A marketing plan takes discrete activities and integrates them together. This is the key to running a successful marketing campaign that will attract, convert and retain customers. A marketing schedule defines deadlines and expectations, making it one of the most important tools marketers have for achieving the goals and objectives of their company’s marketing strategy and marketing plan.
What Is A Content Calendar? And How To Build One
If you want to put your marketing plan into a marketing calendar, as we mentioned, there are several ways to do this. You can make a grid with a loose sheet of paper and fill in the blanks. Although we recommend the use of software that can integrate marketing teams’ scheduling, tracking, and more, which we’ll highlight later, if you’re not ready for that commitment there are ways you can download it. Can This free marketing calendar template for Excel is fully customizable and reusable. Use this free Marketing Calendar for Excel and run your marketing campaigns successfully.
Just as there are different marketing campaigns, there are different marketing schedules. Although they are similar in appearance and perform similar functions, there are differences between them. We’ve picked three popular types of marketing calendars and outlined them below.
Social media has evolved into a valuable marketing channel and one that deserves its own marketing calendar. You can break down the social calendar into channels or platforms that you will post to such as LinkedIn, Twitter, Instagram, Facebook, YouTube, etc. Post on any channel. It can help you manage your social media campaigns and meet the deadlines defined in your marketing campaigns.
An email marketing schedule helps you plan which emails to send and when. These can be specific individuals but usually target customers. It helps you implement your email strategy and track your metrics, which is a great way to retain your customers. An email marketing schedule is a way of creating emails that help improve your customer experience through proper planning and execution of your marketing plan. You don’t want to confuse your customers and email comes at a cost. An email marketing schedule gives you more control over your messages and frequency and also provides visibility to the entire marketing team that can help take advantage of emerging opportunities.
Free Content Calendar Templates In Excel, Sheets, & Clickup
If you’re publishing content, whether online or in print, you need a marketing calendar to help you plan and schedule that content. Content delivery is guided by a strategy but executed over time by multiple team members. A content marketing schedule is a tool that coordinates those tasks to ensure they happen before the publication deadline. Like all marketing schedules, a content marketing schedule is a living document that should be updated regularly as issues arise and the schedule changes. Furthermore, it serves as a document to update the stakeholders.
Whether you’re in print or online, you need an editorial calendar. This helps you manage your publishing frequency and is important for advertising. If you have advertising in a print product or blog, advertisers want to know what you’re publishing and when to decide what’s appropriate. In relation to your blog, an editorial calendar helps you focus on the search engine optimization (SEO) that is most likely to attract people searching the Internet for keywords to your site. But editorial calendars aren’t just for blogs or publications. This is useful if you publish newsletters, convention reports, news and opinion, white papers, and more. Whatever content you’re publishing, the turnaround time is different. An editorial program helps you manage the various deadlines and skills involved in each.
As you can see, a marketing calendar is a flexible tool that can be used for a variety of marketing campaigns. All marketing campaigns share a strategy and activities and metrics to achieve and measure those goals. You will find that it looks like a marketing plan. That’s because it is. While a marketing calendar doesn’t have the same features as a Gantt chart plan, it does cover the basics. let’s take a closer look.
Is an online project management software that can help you create marketing schedules, assign tasks to your marketing team, and track marketing metrics in real time. With our software, you can create a marketing schedule but you can also view the marketing plan in multiple project views, such as Gantt chart, Kanban board, sheet and list view. The best part is that you can track progress and performance in real time.
How To Create A Marketing Plan Template You’ll Actually Use
To map out your marketing plan in Calendar view, start by hovering over an expected date on the calendar. You will see a window pop up asking you to name the task. Don’t worry, this can be changed and if things change the task can be dragged and dropped to the new date.
To show a larger stage of the project, change the Gantt view to include milestones, which are depicted in a diamond shape. These can help you track progress. Also, add due date for each of your tasks. These will appear on the schedule.
Now you need to delegate those tasks to marketing team members. Once the team members are loaded, use the dropdown menu to select the team member you want to assign. You can assign to more than one person and add descriptions, tags, and relevant files.
Once you set up your marketing schedule and start your marketing campaign, you can use our software to track your metrics. Our dashboard automatically collects real-time data and displays it in an easy to read format.