Example Of Marketing Strategy For Business Plan – Get convenient and easy design tips to take your slides from “meh” to “amazing”! Free download
A solid marketing plan can take your business to new heights. It can help you achieve your business goals by giving your team direction, timelines, business tactics, and more.
Example Of Marketing Strategy For Business Plan
If you’ve never done this before, it’s completely understandable that you’re confused about where to start and what sections to include in your marketing plan.
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In this article, you’ll find a step-by-step guide to creating a marketing plan that works for any type of business. We’ve also included 20+ marketing plan templates to help you get started on the right foot.
Here’s a short selection of 8 easy marketing plan templates to edit, share and download. See below:
Do you want to skip class? Create your marketing plan now. Use pre-made marketing plan templates, download as PDF or share online.
A marketing plan is a roadmap that helps you set goals, understand your audience, and optimize the impact of your marketing campaigns.
Go To Market Powerpoint Template
Simply put, it helps you better understand the what, why, and how of your marketing efforts.
A good marketing plan will help you communicate your “big” strategy and various tactics to your marketing team. Finally, you can use it to track the success of your campaigns.
A marketing plan is usually presented as a PDF document, but you can create a creative version of it. For example, you can create an infographic, a presentation, or even an interactive web page to share your plan.
I’ve already mentioned how a marketing plan can help you better understand and achieve your company’s marketing goals, but the benefits don’t end there.
How To Write A Marketing Plan [with 20+ Templates]
There is no one-size-fits-all approach to creating a marketing plan, but there are several key components that should go into a successful plan. Follow the steps below to create an effective marketing plan.
A summary is usually at the beginning of your marketing plan. This is basically a quick synopsis or overview of your business and key takeaways from your overall marketing plan.
The template above is a good example of an executive summary that outlines the company’s core function and the purpose of its marketing plan.
Remember to keep your summary short and to the point. Instead of lulling your readers to sleep, it should grab their attention and get them interested in the rest of the plan.
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Before jumping into all the marketing stuff, it’s a good idea to rethink your company’s values, vision, and mission. This helps put all the information in your marketing plan into perspective.
For anyone reading your marketing plan, this section is important to educate them about the main purpose of your business so they can better understand your marketing goals, activities, and future plans.
This is often done by analyzing your current market situation, studying the competition, and most importantly, examining the strengths and weaknesses of your business.
Here’s a market share template to help you visualize and share this information with your peers and stakeholders.
Marketing Strategy Template
You can customize this template according to your brand colors and fill in your own information. Use it as part of your marketing plan or in a report or presentation.
Here is another great theme to showcase your market research. Use this SWOT analysis template to outline your company’s strengths, weaknesses, opportunities, and threats.
Instead of adding a boring spreadsheet that no one wants to read, use a well-designed SWOT like the one above to draw attention to your research.
Here’s another spreadsheet-style SWOT analysis template that you can print, fill out, or edit before adding it to your marketing plan document or presentation.
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You can also do a SWOT analysis of your competitors, which brings us to another important part of your market research – competitive analysis.
Competitive intelligence is critical to your business success. You need to know what they do, what works for them and how you can do it better.
A template like the one above can help you organize and visualize important information about your competitors. This, in turn, can help identify opportunities and set goals.
Defining your audience and target market will help you better understand your company’s position in the market. Therefore, it is important to identify your buyer or ideal customer so that you can better understand your marketing strategy.
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Of course, the target customer is different for every company. But the goal is the same – to increase customer awareness.
You can also have multiple types of clients. For example, a clothing store may carry products for teenagers and older women at the same time.
Check out this audience template to visualize different customer segments. Use it to better understand your prospects’ attitudes and habits.
You can modify this template and use it as part of your marketing plan or presentation. It’s a great way to make it easy for different audiences to understand.
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A pie chart helps you identify which segment of your customer base makes up the largest portion of your customer base, so you can focus most of your marketing efforts on that area.
This infographic template is a fun way to visualize your buyer’s demographics, habits, and goals. Kh. whether they are interested in online learning options like digital marketing courses or prefer to talk to them.
Another great way to create a customer persona is to style it like a resume. This is useful for adding more information to a page without interfering with the design.
Ultimately, the goal of creating a buyer persona is to better organize and understand important information about your customer. Use the template that works best for your business.
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Outline your marketing goals and objectives, and make sure you use actual numbers, not vague words.
For example, if your goal is to increase website traffic, be specific about the goal so you can track whether you’ve achieved it or not.
Don’t forget to create SMART goals for your marketing plan and strategy. SMART goals are specific, measurable, achievable, relevant, and time-bound.
Notice how the goal is defined as a percentage in the template above. You can also spend time on marketing.
Pitch Deck Go To Market Slide
If you want to share your marketing goals in an infographic format, here’s one you can use for your business.
The above template is a three-step infographic, ideal for targeting SaaS companies and mobile apps.
Now comes the good stuff. In this step, write down one or more marketing strategies and tactics for executing each. Make sure you include the following:
This team is best represented so that the whole team can understand every step. You can break down your activities into phases and present them using a marketing strategy template like the one below.
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Another way to present your marketing strategy is to attach a deadline to it. This can be easily done with a timeline or Gantt chart.
Another way to outline your marketing strategy is through a roadmap. A roadmap outlines the tactics of your marketing strategy and can be designed like a Gantt chart.
If you want to do something different, you can use infographics to visualize your marketing strategy.
Infographics are eye-catching and can be added to your presentations and reports. You can only share it with your marketing team or other colleagues.
Marketing Plan Examples, Samples, & Templates
Another way to visualize your marketing strategy is with the help of a mind map. Mind maps are great for keeping track of the different elements involved in your marketing strategy.
Here’s a mind map template that shows you how to do this for your Twitter content marketing strategy.
Remember, your marketing strategy needs to be actionable and detailed. Explain each step clearly and do not omit information for design reasons.
It is very important not to forget the financial aspect during execution and implementation. Marketing is expensive and has tons of hidden costs.
Business Plans And Marketing Strategy
A careful marketing budget also helps you hire the right staff and select paid resources so you don’t exceed a certain amount.
Choose the one that best suits your industry and start customizing right away in the editor. Multi-click colors, fonts, text, images, icons, and more.
You can also access a library of free photos, add animated characters, illustrations, and gestures for advanced customization.
Create a small marketing plan for your grocery store, small coffee shop, large fancy restaurant or fast food joint.
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This marketing plan contains stock photos of food that you can replace with your own. It also has a versatile design that can be customized to match your brand’s style, even completely