Marketing Campaign Report Example – You know that marketing reporting is an essential part of your marketing efforts: it tells you whether your marketing campaigns are successful or whether your marketing strategy needs improvement. However, you don’t want to spend all your time analyzing the performance of your marketing channels.
Here’s what you need to know about marketing reports, how to create them, and 7 sample reports with preset templates you can start using right away.
Marketing Campaign Report Example
Marketing Reports captures real-time data from your marketing channels, visualizes it, and lets you create custom reports to send to your marketing team, customers, or executives.
Social Media Reports
More importantly, it allows you to quickly and easily track your marketing performance across all your marketing channels, telling you where your digital marketing efforts are succeeding and where they need to be optimized.
As a marketer, you want easy access to data about your key marketing metrics. The Digital Marketing Report gives you just that – all your marketing data that is constantly monitored. You can use Google Analytics reports, social media reports, or all at once.
You can include KPIs from all the top marketing channels, from Google Analytics to social media, email marketing to paid search and more! There are many measurements to choose from, so it can sometimes be difficult to choose the right one.
Fortunately, automated marketing performance reports come with preset KPIs to get you started, and if you choose to track different metrics, you can: they’re completely customizable.
Marketing Strategic Planning Templates [free Downloads]
In general, we recommend generating reports monthly. When you create daily or weekly marketing reports for you, the marketer, your customers can simply get overwhelmed with the sheer number of reports and ignore them – not what you want.
Monthly marketing reports allow you to collect enough data to see how changes have affected marketing results and ensure that unsuccessful campaigns don’t run for long. Best of all, whether you choose to generate daily, weekly or monthly reports with the reporting tool, you only need to generate your report once and your data will automatically update daily.
Providing your clients with a clear and concise marketing dashboard is essential: it informs them of the marketing efforts they’ve launched and, more importantly, whether they’re getting a good return on their marketing spend.
Our monthly marketing report templates are designed to save you time when it comes to marketing reports. They come pre-loaded with the most important KPIs, but are also fully customizable so you can change them to suit your or your client’s requirements.
Example Of A Full Digital Marketing Plan And Budget
This is a great all-in-one template that will give you an overview of all your marketing activities. From content marketing to e-commerce analytics to search engine optimization and more, your marketing or sales team will have critical data at their fingertips.
Please note that this report is an overview; Check out the other suggestions below for statistics.
SEO is a key part of any long-term digital marketing strategy. You probably already use the Google Analytics dashboard, but this report will help you and your clients stay informed about how successful your SEO efforts are.
The good thing about PPC is that ROI is easy to track. It’s also a good strategy to drive conversions – but only if the results are tracked and optimized.
Data Driven Marketing Analytics With Tableau
We also recommend organizing your data by channel to get an analysis of the performance of each.
There are two aspects of social media marketing: paid (like Facebook ads) and organic (like content marketing). The most popular social networks you’re likely using for your campaigns are Facebook, Twitter, Instagram, Youtube, and LinkedIn, and you’ll want to include all the networks you currently use in your report.
Combine all your campaigns into one marketing report for complete insight into their performance with our Display Network Campaign Marketing Report.
Just as your products and services evolve and change, so must your e-commerce marketing strategy. Our eCommerce Marketing Report covers all the key KPIs you’ll want to track to ensure the best possible results from your eCommerce marketing efforts.
The Ultimate Influencer Marketing Campaign Report [template Included] I Traackr
Ecommerce marketing involves multiple marketing channels, from Google Analytics to social media, so there’s no shortage of important metrics to track. Some key things to include in your report are:
Email marketing is a great way to get your products and services in front of people – they go straight to people’s inboxes. But you can’t just dismiss the email and hope for the best.
You need to monitor how successful your campaigns are and how content changes affect your bottom line.
There are other report templates that cover all aspects of digital marketing well. They enable quick and easy reporting of all marketing campaigns: automatic data capture, so you don’t have to manually enter data into Word or Excel to create reports for your customers.
Free Marketing Budget Templates
It is also intuitive to use; You can create reports by dragging and dropping the widgets you want to display. Once you’re happy with the report, you can automatically distribute it to those who want to see it.
It’s the power behind thousands of reporting dashboards created and delivered every month for agencies and digital marketers. Campaign analytics reports are considered essential marketing analytics tools and are often used by marketers and campaign managers to compare lead metrics and spend across their campaigns. Some of the key functionality of this type of report is that it offers filters so that the user can see only the actions and periods that interest them. The resulting campaigns are listed below the rows, and in the columns you see key and cost KPIs. : Total Leads, Unqualified Leads, Open Leads, Qualified Leads, Budget Campaign Cost, Cost per Qualified Lead. The last column shows the comparison of each campaign with the average cost for all campaigns. The data usually comes from CRM systems. Below you will find an example of this type of report.
Businesses and organizations use campaign analytics reports to determine which campaigns are delivering better results compared to their investment. When used as part of good business practices in the marketing department, a company can improve its revenue by investing in the best possible campaigns, while reducing the possibility of wasting money and marketing budget on unsuccessful campaigns.
Here’s an example of a modern and automated campaign analytics report that provides essential KPIs and benchmarking.
Ecommerce Analysis Report Templates
Progressive marketing departments sometimes use several different campaign analysis reports, including pipeline reports, campaign dashboards, marketing simulation dashboards, marketing budget models, lead and opportunity reports, and other management and control tools.
Actual data (historical transactions) usually comes from CRM and Enterprise Resource Planning (ERP) systems such as: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP , Microsoft Dynamics SL, Dynamics 365 (CRM), Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite, Salesforce and others.
For analyzes where budgeting or forecasting is used, planning data often comes from internal Excel spreadsheet models or professional enterprise performance management (CPM/EPM) solutions. As a marketing agency, you need a quick and easy way. Present marketing data to your customers. This marketing report template helps you and your team do just that!
Create a monthly marketing report that highlights your agency’s work, including successes and strategies for moving forward. Additionally, use this digital marketing report to explain any problems you encountered in the past week and present the solutions you implemented.
Marketing Campaign Report Template
These 10 sections of a marketing report are a great starting point for an informative marketing report. The marketing metrics included in this marketing report highlight how your strategy is succeeding (or failing) month after month. In addition, this example report presents data in an easy-to-understand format to customers, regardless of their level of technical knowledge.
For starters, a well-designed marketing report should always include a summary section that explains the account’s performance for the month in plain English. It should highlight the most important metrics, an overview of completed tasks and a summary of what you can expect in the next month.
Your clients should gain a general understanding of how their marketing campaigns are performing on the front page as a whole. Everything that follows this section actually provides more detailed information on the areas covered on the summary page of the report.
You can also use this section to talk to customers who may not be completely familiar with marketing terminology or tactics. Best practice is to keep summaries easily accessible whenever possible and to keep jargon to a minimum.
Marketing Plan Gantt Chart
While you may be well versed in your agency’s marketing strategy and your client’s target audience, some of your key stakeholders may not be. That’s why it’s a good idea to include a section in your marketing report that addresses your main marketing strategy.
Not only does this clearly outline the scope of the project, it also gives the client confidence that you have developed a well-thought-out go-to-market strategy.
Give a brief overview of what was accomplished this month in relation to their overall marketing strategy. You can (and should) always drill down into the market metrics sections discussed below.
If there have been any changes to your marketing strategy or project scope in the past month, now is the time to address them. This is the most important part