Marketing Strategy Slide Example – What happens when you have a game-changing product but no strategy to win your customers over? You continue to grow and reach your original potential. And without customers, the business will fail. That’s why every investor will be happy to read and understand your go-to-market strategy (GTM) and go-to-market strategy.
This how-to guide will list what to include in your go-to-market slide and show you popular examples of what your pitch should include.
Marketing Strategy Slide Example
A go-to-market slide describes how you intend to distribute your product or service to a specific group of customers. In most pitch decks, this means where and how you will start marketing your product or service.
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For example, if you are planning a marketing strategy to eliminate first customers and go through them to corporate customers, it speaks about how marketing channels and products will change over time. is changing
Another example is to sell a product direct to consumer (D2C) first create an opportunity for sellers to list your product. As you can see, your go-to-market slide is an opportunity to convey your confidence and clear strategy.
Customers and customers are the foundation of any successful business. A business’s ability to reach its audience and appeal to them makes the difference between its success and failure. This is why customers are often called the living room of a business.
However, before delivering quality products or services and ensuring customer satisfaction, businesses must reach out to their customers. Your customers need to know that you exist and offer certain products or services. Any investor who wants to invest in your business will be interested in your plan, strategy, or approach to reaching customers. This is where you need go-to-market slides.
Marketing Strategy Powerpoint Presentation Slides
A go-to-market slide helps you demonstrate your strategy and approach to reaching your customers. In other words, slides help you explain how you present your products or services to your audience.
These are prime examples of Go-to-Market slides that unicorn companies like Algolia have used. As you can see, the slides can vary depending on what the creator wants to show.
For Algolia it was more about distribution, while Bunch tried to show how they go from B2C to B2B model.
Airbnb, on the other hand, uses this GTM slide to show how they think about customer acquisition. They used events to promote their listing widgets and in addition, used multiple interactions to tell people about their product.
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A go-to-market strategy means an effective plan to reach your target audience and ensure your business gains a market advantage over competitors.
Like a go-to-market slide, the idea of a go-to-market strategy is to create a plan for how you will deliver your products or services to your customers while also including things like pricing and distribution. . The difference between a go-to-market and a strategy is that the slide provides a picture or visual representation of the plan involved in the strategy.
Understanding the importance of go-to-market strategy makes it easier to see how it works in different use cases. These use cases include launching a product, brand or company, launching a new product, or introducing an existing product to a new market.
With a go-to-market strategy, you will outline the reason for launching the product, your target audience, how to reach them, and the plan to convince them to buy the product or support the service.
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Knowing your target audience is the first and most important part of developing a go-to-market strategy. The success of a product, brand, or service depends on the ability of the product or service to be accepted and accepted by the target audience. It places the audience as an important part of the strategy and goes to market.
So, it is important to understand the audience or target customers. The best way to understand your target audience is to personalize them. You may have already included this person in your marketing or customer acquisition lists.
A persona is a representation of a person or group of people (can be demographic) created using your search or search results. Personality allows you to understand the characteristics of the person or group you represent.
In this case, the persona is intended to represent potential customers of your product. That way, you’ll see your potential customers’ motivations, pain points, and goals. With this information, you can create a launch and marketing strategy that appeals to your customers’ pain points, motivations and goals – making them more likely to buy your product or service.
Various Steps Staged Approach Go To Market Strategy
Another benefit of creating a customer persona is that it allows you to understand the customer journey. By the customer journey, we refer to the steps and decisions that customers make before purchasing a product. By understanding this journey, businesses can adapt to one of these steps or processes.
A value chain, also known as a value matrix, relates the product or service produced to the needs of your target audience. This process helps you and other stakeholders in the business understand why you are launching a product, service, or brand in the first place. This quality matrix also helps you to establish the criteria by which you should judge the success of the project you have started.
While the value chain may not match the slide to the market at a higher level, incorporating it into your strategy will clarify your position.
The first two steps help you understand your product’s place in the market. Next, you need to create a plan to increase awareness of the product in the market. This plan will ensure that your business uses the right marketing strategy and platform.
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If you look at the go-to-market slide above, this is how you’ll get from step 1 to steps 2, 3 and 4 of your business journey.
A sales strategy is different from a sales strategy. While the marketing strategy is planning to raise awareness about the product, the sales strategy is planning to present the product to the customers and clients.
Tools and Equipment: This includes the tools, materials, and equipment that the sales team needs to identify, engage, and establish working relationships with prospective customers. These tools will include those needed to showcase products and services to potential customers, such as Zoom, website and CRM.
Training and Support: This includes all the training needed to give the sales team enough knowledge to confidently sell the product to customers.
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Remember that you have chosen a new product or service niche in the market that you want to target. However, you need to understand the place of the same product in the company’s roadmap.
By knowing the place of your product or service on your roadmap, you will determine the value for the product in relation to other offerings from the company. This helps you know whether you should direct more resources to the product after launch or if you should focus on the company’s other offerings.
Many slides to the market will contain information about the DMU (Decision Making Unit) of the business. This is an important part of the company’s roadmap because it lists the people who will buy your product or service. Go to market strategy, also known as GTM, is a company’s primary way to bring its product to market. including business strategy development, audience and market definition, and marketing strategy. However, this method is not simple and easy but requires a complex process. For example, the selection of target customers; Some have provided advertising campaigns to people and convinced them to buy the product. Because this is the only way a new product can survive in a competitive market. Therefore, this go to market strategy template is your only friend. It can explain all the steps of GTM to the audience at a glance, it can save your time and money.
The first slide of this template is a step-by-step guide to creating your marketing strategy. In this slide, you can describe the tasks under each step in detail. For example, when planning an advertising campaign, you can divide it into several broad categories. You will then be presented with a brief description below each step. This way you can summarize your marketing strategy in one slide. The slide will be useful not only for marketers but also for supply chain managers. The next slide gives you the opportunity to explain the steps to achieve this goal. This slide can be used by sales managers in their work to explain the actions needed to complete the plan. You can also use this slide to create an activity guide. For example, a slide can be used to create instructions for preparing a machine for work. You can define the basic actions that the operator must perform before starting the machine – inspecting for visual damage, installing the right attachments for the job and more. The third slide is presented as a horizontal timeline