Marketing Strategy Example Restaurant – The interesting thing is that this usually has nothing to do with the food or the beautiful decoration. The main reason the restaurant closed was its location. Obviously, if no one knows you’re there, they won’t come to eat, but it’s very expensive to be in a prime location.
How can you make sure people know where you are even if you don’t have the best location?
Marketing Strategy Example Restaurant
As a restaurant owner or manager, your first thoughts about marketing may not have anything to do with offering free Wi-Fi. However, offering free Wi-Fi to customers isn’t just for convenience.
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Using a social Wi-Fi system instead of a typical Wi-Fi system allows you to gain valuable information about your customers. And you’re not just collecting data; you also get more opportunities to market and communicate with customers.
The Wi-Fi social marketing system collects information from all of the customer’s mobile devices, even if the customer is not logged into the free Wi-Fi.
You read that right, you get data from everyone who walks in the door, even if they never reach the device.
Our social Wi-Fi system “sees” mobile devices, so even if visitors don’t log into your Wi-Fi, useful information is still collected. This data is then added to a customer profile that contains information such as how long they stay, how often they visit the restaurant, etc.
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So while you work on other restaurant marketing ideas, your social Wi-Fi system collects the data you need to launch new offers. Think how targeted and intelligent your marketing campaign can be when you base it on curated data instead of just instinct or guesswork.
For some businesses like coffee shops and bookstores, any social Wi-Fi solution will work because customers often log into the system as part of their visit. For restaurants, be sure to choose a system that collects quality data without requiring a log-in.
Our system tracks data without a log-in! Interested in seeing what social Wi-Fi can do for your restaurant? Plan a 30-minute ride.
Encourage customers to sign up for text messages from your restaurant. They can register using a simple number, called a short code, and a keyword specific to your business.
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When a customer submits a keyword to the shortcode, they get an opt-in message that allows you to text them at any time.
SPREAD THE WORD: You can write keywords and shortcodes in your posts on social media. You can print business cards with this information and send them when guests are billed, or you can place them in other print promotions, including newspaper ads and door hangers.
SMS marketing gives you access to your customer base when you run a special promotion, have a special event or if you just want to send a coupon.
The best thing about SMS marketing is that customers don’t have to do anything other than subscribe to get your offer. They don’t need to click a link, open a browser, log into social media. Just like any other text message, your text will appear on the customer’s phone in the SMS application.
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The obvious advantage of SMS messages is that customers can see them immediately. If your message is short enough, they don’t need to unlock their phone. It doesn’t get any easier than that!
Interested in SMS marketing for your restaurant? Click here to request a free trial of SlickText. We have worked with many SMS platforms and we highly recommend them for ease of use and price.
Building a social media following is very important in today’s market. Restaurants in particular live or die by their online reputation.
While we live in a world where a bad Yelp review can kill a restaurant, be aware of your social audience.
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Create and post regularly on multiple platforms. (Use a social media dashboard to speed up the process.)
Photo-focused social is best for restaurants because of the food photography trend. Take beautiful pictures of food and share them all via Instagram, Snapchat, Facebook, Yelp. everywhere.
Also, be sure to research and create a profile on each review network. You want to be featured all over the internet and have every opportunity for people to show how amazing your food is.
With beautiful photography, honestand amazing reviews…people will fall in love with your food before they even come in to try it.
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A solid social media marketing strategy can also build your brand’s voice and give potential customers a sense of who you are. You can make your brand identity shine through your posts, tweets and images.
One of the best ways to gain followers online is to encourage your customers to share on social media.
Some restaurants may prevent customers from using their phones during their visit, don’t use the old fashioned way of thinking!
Put up signs inviting guests to take pictures of your food, your signature cocktail, alone in front of a silly statue in your bar.
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Give your guests a chance to share. Create a chalkboard wall in your entryway that has fun word bubbles. Offer rewards for posts with the most shares.
Give your guests a hashtag to use in their posts that matches your brand; let people know which social networks your restaurant uses. Run a contest for everyone who shares a photo with your hashtag.
Customer posts on Instagram and other social networks are invaluable and help your restaurant get a lot of exposure!
Make your customers feel special by sharing their posts on your profile and give them something special for their amazing contribution.
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Encouraging people who come to your location to interact more online with your brand is an easy way to promote your restaurant. This approach also increases the chances of going viral, which of course means more business for your restaurant.
We’ve talked about location as a big factor in restaurant closings. Most of the time it’s because no one knows you’re there.
Chances are, if you’ve opened a restaurant, you’re in a commercial area. Therefore, there may be companies around you. What do each company have in common? Employees.
Blast your neighbors with flyers, coupons, special offers, you can even offer to deliver to a nearby office building. Make it easy for companies around you to choose you for lunch or dinner.
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Run different campaigns for these local entrepreneurs. Collect business cards and give a free entry every month to lucky people. Offer buy one get one entrees if the guest brings a friend or colleague.
Even if you don’t want to offer discounts or freebies, you can still reach these potential customers. Distributing menus to all local businesses and putting them in cars in the area can also be very effective. Get the word out and spend nothing on the product.
Your neighbors can quickly become your core customer base. They will talk to colleagues, friends and family. In no time you have people from all over the neighborhood coming to grab a bite.
Another great way to build a local following is to attend local events. Grab a table at your local farmers market and sell some of the best food around. Make it at community fairs and share your goodies. Sponsor a local charity event or other charitable event.
Restaurant Sales Plan
Getting your name in the limelight in your local area means you’ll have a more dedicated customer base all year round.
Many of the above strategies are newer methods, but some conventional methods are also useful. Here are some common marketing techniques that should not be overlooked.
It is a well-known fact in business that opening and operating a successful restaurant is one of the most difficult feats. From managing inventory and complying with the rules of the Health Act to handling personnel problems and avoiding liability problems – the restaurant industry is tough.
Marketing a restaurant doesn’t have to be difficult. There are affordable ways to get new customers and keep old ones.
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Have you opened it and seen someone log in? Come up with some new ideas to build new customers.
Keeping an open mind and thinking about marketing in new ways can give you a new perspective. Maybe you haven’t tried a digital marketing approach like social wi-fi before. Maybe you didn’t know you could use Instagram or Yelp to your advantage.
Ensuring that marketing is part of your overall business spend is critical to the success of any business. Being creative and current is the key to a successful marketing strategy.
Do you feel like you are too busy to tackle all your marketing strategies? Need help knowing how and where to start?
Practical Restaurant Marketing Strategies To Drive More Customers To Your Restaurant
Contact us now so we can help you get started. We’d love to connect you with a social Wi-Fi, provide you with an SMS marketing campaign or help with your overall online marketing strategy. So you’ve decided to follow in the footsteps of the owners of your favorite restaurants and open them.