Business Growth Strategy Plan Template

By | August 13, 2023

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Business Growth Strategy Plan Template

Business Growth Strategy Plan Template

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How To Write A Business Growth Plan

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I often feel at the end of the year that my outlook has improved and I am generally more motivated and excited about the future.

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Part of that feeling comes from knowing that a new year is just around the corner, which means a fresh start to tackle any personal or business-related challenges. As a result, this is the perfect opportunity to start planning your growth goals for the coming year

But one of the challenges in planning our growth strategy is setting realistic and ambitious expectations for what can be achieved.

As you can see, there is a very effective strategy for setting and achieving growth goals, and you can tell exactly what you can achieve using this strategy.

Business Growth Strategy Plan Template

I want to show you that you can not only define what those goals are, but break down the tasks required to achieve them. I’ll also provide you with useful growth strategy templates that I can use to make my team and journey even easier.

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You can browse other process infographic templates that can help you explain different growth strategies in more detail. Or create a business plan using our online drag and drop tool – no design experience required.

At the end of this five-step process, you should have a clear idea of ​​what your goals are for the year, and what will be required of you and your team to get there.

Visually documenting the path to your business goals not only helps you better understand the specific factors that will impact growth, but it also provides the rest of your team with a concise and easy-to-follow growth strategy roadmap.

(Oh, did I mention we have tons of roadmap templates to help you visualize your growth strategy?)

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Writing the steps is helpful, but showing them will help everyone visualize the process involved

As humans, we start all journeys from the beginning And it certainly makes sense After all, if the stories we read begin at the end, wouldn’t that defeat the purpose of walking the path?

Imagine if you watched the Harry Potter series and J. Rowling begins the story by saying:

Business Growth Strategy Plan Template

Or if the Star Wars series begins with Luke finding out that Darth Vader is his father? Wouldn’t that kill the mood and anticipation that comes with reading or listening to stories?

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Product growth and business growth journeys work a little differently In fact, it’s almost always more beneficial to start at the end and work backwards, especially when planning your growth.

Wouldn’t it help you determine the best growth strategy to get there if you knew how much your company would make in the long run before you even started your venture?

It is always helpful to start with a high-level and ambitious goal Many successful and fast-growing companies do this, and they all have different terms for these high-level goals.

Showify calls this BHAG, the big, hairy, unyielding goal This business goal usually seems a little crazy

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Brian Balfour takes a hands-on approach and that means setting high-level goals as well as using a top-down approach to inform your growth models.

And, of course, we just call these our “high-level” or “long-term” goals But most importantly, you should start by mapping out a long-term goal, like your 10-year goal.

Where do you see yourself and your company at that time? How much do you need to grow your business? How much revenue is your company expecting? How many employees do you see?

Business Growth Strategy Plan Template

These are high-level growth goals for a hypothetical company called Startup Masters Their mission statement (“providing startups with an affordable project management tool for rapid growth”) is clearly stated and their goals are broken down to reflect where they want to be in 10 years, 5 years, 3 years. years, finally 1 year

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In 10 years, the company hopes to achieve 100 million in revenue and they expect to achieve this with 120 employees. They also indicated the number of daily active users needed to get there

Further, they listed some steps needed to achieve this goal When you look down the line, you can see that this is actually a pretty good business goal considering where the company is actually starting from

By working backwards, it’s easy to set some realistic goals for what the company needs to be in 5 years, 3 years, and 1 year to reach those 10-year goals.

Okay, so you’ve set your high-level goals, now you can clean up your hands and finalize your growth strategy, right?

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This is a small part of the process The next step is figuring out how you’ll reach your 1-year goals, and that means understanding which metrics are most important to improve to make a big impact on growth.

Andy Grove’s book High Output Management is one of the most useful resources for building a high-performing and, of course, high-productivity company.

In this book, he uses the analogy of a breakfast factory to help explain the importance of all the small tasks (or inputs) that contribute to the successful operation and growth of the factory (its output).

Business Growth Strategy Plan Template

This means that for every goal you set, there are key metrics and outcomes that will help you determine whether you will actually achieve that goal. And of course, there are growth strategies to help move the needle on those key metrics

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One of the first metrics you need to determine is your North Star metric This metric is often described as a number that best represents the intrinsic value your product provides to your customers.

Take Airbnb for example, their North Star metric is the number of nights booked Why?

When more nights are booked and this number is constantly increasing, it means that more customers have had a positive experience with Airbnb and are therefore returning to book on the platform.

, our North Star Metrics infographic is complete Because more people fill out infographics that they’re proud of, it’s a clear indication that they’re finding value in the tool

Business Growth Plan Template

This number should be directly related to your company’s revenue goals and retention goals The more value people get from your product, the more likely they will continue to pay for your product

The next step is to determine your current baseline for your North Star metrics Let’s take a look at the growth strategy template below for our hypothetical company Startup Masters.

In the previous template that broke down their high-level goals, they indicated that one step to achieving their 1-year goal was to increase their retention rate to 30% in 12 months.

Business Growth Strategy Plan Template

If you look at the bottom of the template above, you can see that the completed project’s baseline is listed under OKR content.

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As you can see, they found that users have successfully completed 90,000 projects and now they have 45,000 daily active users.

Now, to meet their revenue and acquisition goals, the company needs to reach 70,000 daily active users. But to achieve the 30% retention goal, each of those users must successfully complete at least 3 projects, which they consider a leading indicator of good retention.