Go To Market Strategy Slide Example – A go-to-market plan or go-to-market strategy is an organizational plan for using resources to deliver a unique value proposition to customers. Such planning is intended to help the organization gain a competitive advantage over its rivals. Let’s take a look at some of the basics of a go-to-market strategy, followed by PowerPoint templates you can use to present your go-to-market plan.
A go-to-market strategy is essentially a strategic plan outlining the steps needed to move in a new direction for a business. Such a plan may be to enter a new market, introduce a new service or launch a new product, or perhaps revive a business after a merger.
Go To Market Strategy Slide Example
The basics of the Go To Market plan are shown below. For the purposes of this article, we will use the Go To Market Strategy PowerPoint Template to lay out the basics of a Go To Market plan.
Marketing Strategy Template
When creating a plan to bring a new product to market, the company must first define the target market. It is possible that the company already has customers for existing products or services to exploit.
This should then be followed by researching the product or service to find out what value proposition can be offered to customers. A value proposition is the unique selling point of a product or service that can offer customers some uniqueness to give the product or service a competitive advantage over competitors.
Pricing strategy is another essential aspect of the go-to-market plan template. Analyzing your customers’ needs can help you decide which strategy is best for your product or service. what price customers would be willing to pay and what model might suit your brand. For example, software application suites use a subscription-based model, while others prefer to sell a bundle with regular updates for a fee.
Recommended: Guide to Creating a Go-to-Market Strategy Here you can find more information on how to create a flawless go-to-market strategy plan and download a go-to-market plan template for presentations (compatible with PowerPoint and Google Slides).
How To Create A Go To Market Strategy Presentation In Just An Afternoon
Making your product accessible to customers is as important as any other step. You need to make sure your distribution model is convenient, cost effective, and easy enough for customers to use. Your distribution model should answer a few important questions in detail. This includes; Who to sell, what to sell and how to sell.
You can have a great product or a killer service. However, no one will buy it unless they know about it. This is why a promotion strategy is essential to define how you can reach your customers.
Sample design of sales and marketing slides in go-to-market strategy slide template for presentations
The go-to-market PowerPoint template includes a variety of slide designs useful for preparing a GTM strategic plan presentation. The following diagram shows a go-to-market strategy process from vendor to customer, including vendors, organization, documentation, logistics, human resources, and development services.
Pitch Deck Go To Market Slide
Many marketing slide templates and PowerPoints are available online. However, a solid go-to-market PowerPoint presentation might have a few key slides best suited to your purpose and strategy. Therefore, a complete analysis of the current situation and market conditions should be done before relying solely on PowerPoint presentation templates for solid go-to-market preparation.
The following video from LatAm Startups discusses 7 essential elements of a go-to-market strategy that many startups face when trying to sell their product or service.
It’s always nostalgic to see a home computing pioneer talk about strategies and plans to reshape the computing market. In this 1991 video, Steve Jobs outlines a go-to-market plan for his company to tap into the desktop market. This video is a good example of how to develop a go-to-market plan and what is needed for a go-to-market strategy.
To showcase your Go To Market plan, you can download the Go To Market PowerPoint template from SlideModel via the blue box below. This template comes with tons of slides to help you outline and reveal every aspect of your go-to-market strategy in detail. You can preview all the slides of this template below.
Free Marketing Presentation Templates With Modern Design
Alternatively, if you need to prepare a GTM presentation, you can use the free go-to-market PowerPoint template provided on this website. What happens when you have a game-changing product but no strategy to win over your target customers? You fail to grow and reach the potential of your startup. And without customers, the business will fail. This is why every investor will be interested in reading and understanding your Go-to-Market (GTM) presentation slides and your Go-to-Market strategy.
This handy guide lists what to include in your go-to-market slides and shows you well-known examples of what to have in your pitch deck.
The go-to-market slide describes how you want to distribute your product or service to a specific group of customers. In most pitch decks, this means where and how you will start promoting your product or services.
For example, if you’re considering an approach where you sell to customers first and through them to corporate customers, it makes sense to talk about how marketing channels and products change over time.
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Another example is selling products directly to the first consumer (D2C) to create leverage for retailers to list your product. As you can see, your go-to-market slide is really your chance to convey a confident and clear strategy to your pitch deck.
Customers and clients are the main part of any successful business. A company’s ability to reach and attract its target audience makes the difference between success and failure. This is the reason why customers are often called the lifeblood of a business.
However, before providing quality products or services and ensuring customer satisfaction, companies must reach out to their customers. Your customers need to know that you exist and to offer certain products or services. Every investor who wants to invest money in your business will be concerned about your plan, strategy, or approach to reaching customers. This is where you need go-to-market slides.
A go-to-market slide lets you showcase your strategy and approach to reaching your customers. In other words, slides help you highlight how you will offer your products or services to your target audience.
Various Steps Staged Approach Go To Market Strategy
These are real examples of go-to-market slides that unicorn companies like Algolia use. As you can see, the slides can vary depending on what the founder wants to show.
For Algolia it was more about distribution, while Bunch tried to show how they were moving from a B2C model to a B2B model.
In contrast, Airbnb uses its GTM slides to show exactly what it thinks about customer acquisition. They used the event to promote their announcement widget and additionally used several partnerships to publicize their product.
A go-to-market strategy refers to an actionable plan to reach your target audience and ensure that your business gains a market advantage over its competitors.
Product Launch Go To Market Strategy Powerpoint Presentation Slides
Like a go-to-market pitch slideshow, the idea behind a go-to-market strategy is to create a plan that allows you to get your products or services to your customers, taking into account variables such as prices and distribution. The difference between a go-to-market slide and a strategy is that the slide provides a graphical or visual representation of the plan contained in the strategy.
Understanding the importance of a go-to-market strategy makes it easy to see that it applies to a variety of use cases. These use cases include relaunching a product, brand, or company, launching a new product, or introducing an existing product to a new market.
With a go-to-market strategy, you will understand the reason for launching the product, your target audience, how to reach them, and plan to persuade them to buy the product or patronize the service.
Understanding the target audience is the first and most important part of creating a go-to-market strategy. The success of a product, brand or service relies on the ability of the product or service to resonate and be accepted by the target audience. This places the target audience as an important part of the go-to-market strategy and slide.
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Thus, understanding the target audience or customers is essential. The best way to understand the target audience is to create a persona for them. You may have already included this person in the market or customer acquisition slide.
A persona is a representation of a person or group of people (can be demographic) created using your research or survey results. Persona allows you to understand the characteristics of the person or group you are trying to portray.
In this case, the persona is what you want to portray to potential buyers of your product. This way, you’ll see the motivations, pain points, and goals of your potential buyers. With this information, you can design a launch and marketing approach that appeals to the pain points, motivations, and goals of your potential buyers, increasing the likelihood that they will purchase your product or service.
Another advantage of