Marketing Strategy Social Media Example – Just like most delicious food can’t taste without salt, your social media platforms will never exist without a strategy. If you don’t know the basics: your goals, your audience and their desires, you will struggle to achieve results on social media.
Whether you want to grow your brand or rise as a marketer, it’s important to create a marketing strategy.
Marketing Strategy Social Media Example
You can think of it like this: strategy is where you are going. The plan is how you get there.
What Is Digital Marketing Strategy: How To Structure A Plan?
One of the easiest ways to create your social media marketing strategy is to ask yourself the 5Ws:
To help you create your strategy, I’ve created a simple social media marketing strategy template. Feel free to use, modify or change it as you see fit (after making a copy).
Here’s another interesting point about a strategy (or strategies): You can have a strategy for each social media channel, such as a Facebook marketing strategy, a Instagram, etc., all of which lead to your social media. marketing strategy.
Are you on social media to promote your products? Drive traffic to your website? Or serve your customers?
How Do You Define Your Digital Marketing Strategy?
In general, it’s good to focus on just a few goals, unless you have a team where different people or groups within the team may have different goals.
For example, the marketing team uses social media to increase our brand awareness and drive traffic to our content, while our advocacy team uses social media to provide timely customer support.
Understanding your audience will help you easily answer the following questions about what, where and when to share.
For example, if a travel and lifestyle brand (like Away) knows that its audience likes to read about new places and travel tips, it can share such content on its social media profile.
Anatomy Of A Successful Social Media Strategy
There are many different ways to create marketing personas. My favorite method is to use 5W and 1H again.
Maybe you don’t have to start from scratch. If your business has been around for a long time, you probably already know your target audience well. It may help to write it down to share with the group or use it for future reference.
When you see this question, you might be thinking about the types of content you want to share. For example, do you want to share videos or pictures?
We’re talking about your social media marketing strategy here, so let’s take a step back and think about the basics. Instead of the types of content you can share, perhaps a better word is “topic”.
Epic Social Media Campaign Examples You Need To Learn From
If you read through the social media profiles mentioned above, you may have noticed that brands have more than one topic. Having several topics is perfect, as it gives you room to share different content to keep your audience engaged without seeming unfocused.
This is where a good understanding of your audience will come in handy. Look at your marketing personas and consider the following questions:
For a brand of fitness clothing and equipment (like Gymshark), the target audience may be to keep up with the latest fitness equipment. In this case, you can share your latest products on your social media profiles.
Would that be too much advertising? Maybe not. Investment bank Piper Jaffray surveyed more than 8,600 young Americans and found that 70 percent like to connect with new brands through Instagram. The key comes back to understanding your audience.
Social Media Marketing Strategy B
The next step is to figure out where to share your content. In other words, what media forums does your brand want to be on?
Before we go any further, remember that your name doesn’t have to be on every social media platform. That being said, it would be wise to at least have a complete profile on the big four – Facebook, Instagram, Twitter and LinkedIn – as they often appear on the first page of Google search results when people search for a name. yours. .
Understanding your audience will help you decide what to share. On which platforms is your audience most active? Why do they visit this platform? For example, teenagers and adults may like to check TikTok when they are bored to see what their friends are doing or what products their favorite artist is using.
Another, albeit minor, thing to consider is what is your brand’s “X factor”? Are you good at photography, videography or writing? Other platforms are suitable for certain types of content. For example, photos are great on Instagram, long videos on YouTube, short videos on TikTok. But this is a very important point because social media platforms continue to provide any kind of content these days.
How To Create A Social Media Marketing Plan — Alma Bradford
Finally, consider smaller niche platforms as well. For example, Zwift, an online training company for many cyclists, has created a group on Strava, a website for athletes. Their team has over 57,000 riders and thousands of them join their Strava posts.
The last part of your strategy is knowing when you want to share your content. You may be tempted to rush to research the best time(s) to write.
Let’s go back and look at it again from a higher perspective. Before you decide what time of day and day of the week you want to post, consider the behavior of your audience.
From these few examples, you may conclude that there may not be a best time to write – it depends on your audience. Therefore, in this step, focus on the general behavior patterns of your audience.
Social Media Engagement Posts To Grow Your Online Sales (2023)
Once you’ve created your social media marketing strategy, you can try to find the best times for your brand to post.
But it’s not over yet. As mentioned above, strategy is where you are going; the plan is how you get there. You have decided where you are going; now you need a plan.
How should you fill out your social media profiles? What should your tone and voice be? What type of post (ie image, link, video, etc.) should you use?
We have a step-by-step guide to creating a social media marketing plan to help you take the next step with your social media success. Here is the information you will find in this guide:
Instagram Marketing Strategy In 8 Easy Steps
Developing a strategy is probably one of the hardest things to do because it requires you to step back and look at the bigger picture. You need to shift your focus from day-to-day tasks like planning and responding to feedback to higher-level thinking (which you should be doing anyway).
However, it is very helpful and beneficial to have a social media marketing strategy so that you are not posting for the sake of posting. It will help you achieve your social and business goals.
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Your All In One Social Media Business Guide
Over 140,000 small businesses like yours are building their brand on social media every month. Sign up for free”” means you’re everywhere online when customers search for what and where you sell. That’s what I help B2B clients achieve with an integrated strategy of SEO, search marketing, social media, brand management, content marketing and influencer relationships supported by the right marketing technology.
There are approximately 3.8 billion users worldwide. Because there are so many people—from all countries, all ages, and all professions—marketing professionals have increased their use of social media marketing over the past decade.
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