Marketing Strategy Report Example – Just as most delicious foods don’t taste good without salt, your social media platform will be lacking without a strategy. If you don’t know the basics: your goals, target audience and their needs, it will be difficult to get results on social media.
Whether you want to grow your brand or become a marketer, developing a marketing strategy is essential.
Marketing Strategy Report Example
You can think of it this way: Strategy is where you go. A plan is how you get there.
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One of the simplest ways to create a social media marketing strategy is to ask yourself the 5Ws:
To help you build your strategy, I’ve created a simple social media marketing strategy template. Feel free to use, modify or adapt it as you see fit (after making a copy).
Here’s another interesting point about a strategy (or strategies): You can also have a strategy for each of your social media channels, such as a Facebook marketing strategy, an Instagram marketing strategy, etc., that all lead to your social media. Marketing strategy.
Are you on social media to promote your products? To drive traffic to your website? Or serve your customers?
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In general, it is good to focus on only a few goals unless you have a team where different people or groups within the team can accomplish different goals.
For example, at , the Marketing team uses social media to both increase our brand awareness and drive traffic to our content, while our Advocacy team uses social media to provide timely customer support.
Understanding your target audience will help you more easily answer the following questions about what, where, and when to share.
For example, if a travel and lifestyle brand (like Away) knows that its target audience likes to read about new places and travel tips, it can share that content on its social media profiles.
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There are many ways to create marketing staff. My favorite method is again to use 5Ws and 1H.
Maybe you don’t have to start from scratch. If your business has been going for a while, you probably have a good sense of your target audience. What might be helpful is to write it down so you can share it with the team or use it for your future reference.
When you see this question, you might be wondering how to share content. For example, do you want to share videos or photos?
We’re talking about your social media marketing strategy here, so let’s take a step back and think at a higher level. Rather than the type of content being shared, “topic” might be a better word.
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If you scroll through the social media mentioned above, you may notice that the brand has more than one main theme. Having a small topic is great because it gives you room to share a lot of content to keep your audience engaged without getting distracted.
This is where a good understanding of your target audience will come in handy. See your dealer and consider the following questions:
For apparel and accessory brands (eg Gymshark), target audiences can stay up-to-date with the latest fitness trends. In this case, it can share its latest products on its social media profile.
Will it be too much advertising? Maybe not. Investment bank Piper Jaffray surveyed more than 8,600 American teenagers and found that 70 percent prefer brands to contact them about new products via Instagram. The key back to understanding your target audience.
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The next step is to decide where you will share your content. In other words, what social media platform does your brand want to be on?
Before we get there, remember that your brand doesn’t have to be on every social media platform. That said, it would be wise to have at least one complete profile on the big four – Facebook, Instagram, Twitter and LinkedIn – as they often appear on the first page of Google search results when searching for your brand. .
Understanding your target audience will be helpful when deciding what to share. Which platform is your target audience most active on? What makes them visit this platform? For example, teens and young adults can scroll through TikTok when they’re bored to see what their friends are up to or what products their favorite creators are using.
Another, albeit smaller, thing to consider is what is your brand’s “X factor”? Are you good at photography, videography or writing? Some platforms cater to certain types of content. For example, images are great on Instagram, long videos on YouTube, short form on TikTok. But this is a minor point, as social media platforms now serve almost any type of content.
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Finally, consider smaller platforms as well. For example, Zwift, a multiplayer online cycling training software company, has created a club on Strava, a social network for athletes. Their club has over 57,000 cyclists and thousands more have shared their posts on Strava. .
The last important part of your strategy is to understand how you want to share your content. You may be tempted to jump into researching the best time to post.
Let’s step back and look at this again from a higher level. Before deciding what time of day and day of the week you want to post, consider the behavior of your target audience.
You may have gathered from these few examples that there may not be a perfect time to make a general announcement – it depends on your audience. So, for this step, focus on the general behavior patterns of your target audience.
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As you create your social media marketing strategy, you can find the best time to post your brand through experience.
But this is not the end. As mentioned above, strategy is where you go; A plan is how you get there. You decide where to go; Now you need a plan.
How should you fill out your social media profile? What should your voice and tone be? What type of post should you use (eg images, links, videos, etc.)?
We have step-by-step instructions for creating a social media marketing plan that will help you take the next step and achieve social media success. Here’s a preview of the information you’ll find in this guide:
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Developing a strategy is probably one of the hardest things to do because it requires you to step back and look at the big picture. You need to shift your focus from day-to-day tasks like planning and answering comments to higher-level thinking (which you should be doing anyway).
But having a social media marketing strategy is very helpful and beneficial so that you are not just posting content for the sake of posting content. It helps you achieve your social media and business goals.
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A solid marketing plan can take your business to new heights. It can help make your business goals a reality by providing guidelines, timelines, actionable strategies, and more.
If you’ve never done this before, it’s completely understandable that you’re confused about where to start and what sections to include in your marketing plan.
In this article, you’ll find step-by-step instructions on how to create a marketing plan that will work for almost any type of business. We’ve also included 20+ marketing plan templates throughout this post to help you get started on the right foot.
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Here is a short selection of 8 easy to edit marketing plan templates that you can edit, share and download.