Marketing Strategy Plan Example – Digital marketing is a huge undertaking that requires thorough planning and coordination between teams and departments. In addition to having people to coordinate with, you have multiple marketing channels to use in your campaign plan.
That’s why campaign planning is important. The plan gives you a high-level view of your schedule so you can create a strong digital marketing strategy and track progress to ensure jobs are completed on time.
Marketing Strategy Plan Example
Easily launch and track your next campaign using a free digital marketing campaign template. This online gantt template allows you to create an integrated marketing plan for all your digital media.
Marketing Strategic Planning Templates [free Downloads]
Digital marketing campaigns are a series of initiatives that target your audience exclusively through digital channels. They usually involve a lot of cooperation to launch the campaign. For example, you might work with the following people on a digital marketing campaign:
Some examples of digital marketing campaigns are company renewal projects, sales or campaigns and seasonal events. Of course, the types of digital marketing campaigns you use will depend on your overall digital marketing strategy.
Now that you know what a digital marketing campaign is, let’s talk about building one. These 7 simple steps can help you create an integrated marketing campaign that will lead you to success.
No campaign can be effective without a goal or goals from the start. Campaign goals should be SMART: specific, measurable, attainable, realistic and timely. For example, “get more referrals” doesn’t have much definition. An ideal goal would be to “increase paid order conversions by 5% in Q4.”
Marketing Campaign Strategy: The Race Framework Your 5 Step Plan
The goal of the campaign dictates the duration of the campaign, the target audience and the best channels to use.
Campaigns are a great way to target specific segments of your target market. Your target market has a set of characteristics, behaviors, needs and values that represent the ideal buyer. Your general target market could be, for example, 35-45-year-old software engineers who use agile project management and are mainly online media.
With a campaign, you want to start with your general target audience and then delve deeper into the specific goals of your campaign.
For example, do you want to acquire new customers in this target market, encourage existing customers to take action, or win back existing customers? If your goal is to get existing customers to upgrade, your campaign could include a trial offer for additional features or a limited-time discount on the next subscription level.
Marketing Goals Examples To Achieve Your Objectives
Now that you know your goals and who you want to target, you can identify the best places to reach your target audience. Successful digital marketing campaigns often include a combination of touchpoints such as online content, email, social media and paid advertising.
Use your existing knowledge of your audience to inform which channels to focus on during your campaign. If you’re not sure, do some research using web or social media analytics to fill in the blanks.
Are there certain pages that attract your target audience more than others? Maybe a promotion there. Do they like Twitter and LinkedIn over Facebook and Instagram? Focus social efforts on channels with high engagement.
Money is an important factor in any marketing campaign. And accounting for front-end costs is an easy way to please stakeholders who hold the purse strings.
How To Write A Nonprofit Business Plan → Marketing Strategy In A Nonprofit Business Plan
Be sure to consider the potential costs of your digital marketing campaign to create a viable plan that fits your budget. Your campaign budget doesn’t just affect your paid advertising strategy—like what channels you advertise on, what kinds of ads you run, or how long you run them. It also tells about material decisions. Consider whether you need to hire third-party designers, developers, or content creators to get the job done on time.
The project plan is the primary tool you use to communicate expectations and get work done. The more details the better!
We recommend dividing your campaign into phases and then defining the tasks and milestones necessary for success in each phase. The initial stages usually include planning, content creation and design. From there, you can adjust the effectiveness of the campaign by channel. For example, your “email channel” might include tasks such as writing, testing, and scheduling emails.
Don’t forget to check team availability when scheduling and assigning tasks to make sure no one is overloaded with projects.
Commercial Real Estate Marketing Plan Strategy
Part of a digital marketing campaign involves creating content with messages and visuals that appeal to your target audience. Be sure to consider:
Use a comprehensive plan to track your campaign progress and communicate performance with team members. A thin bar line inside each taskbar lets you see how time is tracking against your system, so you can spot potential overruns early.
Also, remember to monitor and analyze your campaign results regularly so you can make changes and improve your campaign along the way. For example, if LinkedIn ads are better than Facebook ads, consider increasing LinkedIn advertising and reducing Facebook spend.
As a marketing professional, you are busy juggling a heavy workload with tight deadlines. We’ve created a free digital marketing campaign template so you can save time writing, updating and communicating your marketing plan and see what you’ve done – and what’s coming – at a glance.
Strategic Business Planning
The view allows you to easily plan the actions of the campaign while viewing. Think of this interface as your system’s BFF. It’s quick and easy to schedule projects and milestones and see how your project is progressing.
If you need to make a change to your plan, don’t worry! Rearranging your plan is as easy as dragging and dropping tasks to the new correct location.
Colors are a great way to organize, view and filter tasks. Two useful ways to use color are:
Use milestones to announce important project dates, deadlines, events or deliverables. Decide your start date or schedule an important meeting!
Sales Plan & Sales Strategy Templates [word & Excel]
Collaboration is easy with the chat feature. Post instructions, share documents, and communicate with other team members directly in the task’s comments section.
The view allows you to turn a gantt chart into a campaign calendar with one click. This makes it easy to see what’s happening at a glance and provide monthly updates to stakeholders.
Never miss a deadline on your My Tasks page. It removes the guesswork by bringing all the campaign activities you complete today into one view to keep work on track.
Are you ready to plan your own digital marketing campaign? We’ve created a free digital marketing campaign template for you to jump right in!
How Do You Define Your Digital Marketing Strategy?
Editing the template is quick and easy thanks to drag-and-drop simplicity. And since everything is online, your entire team can collaborate on campaign efforts in real time.
Create a free account today and save time planning your project with this free digital marketing campaign template! Imagine planning to climb Mount Everest guided only by intuition. You won’t get very far without a detailed plan (and an experienced sherpa) to lead the way.
Marketing may not be a big sport with life or death consequences, but you still have big goals to achieve. And your team’s success depends on a lot more than instinct.
That’s why a strategic marketing plan is essential regardless of your business. Think of it as a road map that takes your business to where it needs to go every year.
Marketing Strategy: What It Is, How It Works, How To Create One
Creating your first marketing plan can be frustrating, but don’t worry. We’ll walk you through the basics, show you what a strategic marketing plan looks like, and even give you a couple of free templates to get you started. We cover the following:
A strategic marketing plan is a document that guides your organization’s marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business goals while determining how you spend your annual marketing budget.
Remember that your plan may vary depending on your business and goals. Length and shape are not as important as the information you provide. Do your research and make it as easy as possible for business leaders to understand how your strategic marketing plan will help the business grow.
Detailed information on how to create your marketing plan according to a specific strategic objective. You can do this by launching an email or social media campaign, publishing a blog series, offering a special ad, or hosting a live event.
Pitch Deck Go To Market Slide
, on the other hand, is a top-level process that drives all of your business processes. It’s the big picture that looks at the who, what and why behind your marketing goals with a focus on aligning them with your larger goals.
No two marketing plans are exactly alike, but they do share common threads. Here are 6 key elements you should identify and explore before writing your next strategic marketing plan.
Everything you do as a marketing team should support your company’s overall strategy and goals. So, summarize your organization’s business goals and make it your true northern marketing plan. Your team and stakeholders should benefit
