Marketing Campaign Template Example – Digital marketing is a huge undertaking that requires careful planning and coordination across teams and departments. You don’t just have people to coordinate, you have multiple marketing channels to work on your campaign plan.
This is why campaign planning is important. The plan gives you a high-level view of your schedule so you can establish a strong digital marketing plan and monitor progress to ensure work is delivered on time.
Marketing Campaign Template Example
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Launch and track your next campaign easily using our free digital marketing template. This online gantt template will allow you to create an integrated marketing plan for all your digital media.
How To Build A Go To Market Strategy, With Template & Examples
Digital marketing campaigns are multi-step initiatives that target your audience exclusively through digital channels. They usually involve a lot of cooperation to get the campaign off the ground. For example, you might work with the following people on a digital marketing campaign:
Some examples of digital marketing campaigns include company renewal initiatives, sales or promotions, and annual events. Of course, the types of digital marketing campaigns you adopt will depend on your digital marketing strategy.
Now that you know what a digital marketing campaign is, let’s talk about how to build one. These 7 simple steps can help you create an affiliate marketing campaign that leads to success.
No campaign can work without a goal, or objectives, in the first place. Campaign goals should be SMART: specific, measurable, achievable, realistic, and timely. For example, “get more leads” doesn’t have much definition. A good goal would be to “increase paid subscription conversions by 5% in Q4.”
Marketing Campaign Template
The purpose of the campaign will determine the timing of the campaign, the target audience, and the best channels to use.
Campaigns are a great vehicle for targeting specific segments of your target market. Your target market has a set of characteristics, behaviors, needs, and values that represent the ideal customer. For example, your general target market might be software engineers aged 35-45 who use Agile project management and are primarily online media.
With a campaign, you want to start with your general audience, then drill down further based on the specific goals of your campaign.
For example, do you want to acquire new customers in your target market, encourage existing customers to take action, or win over existing customers? If your goal is to get existing customers to upgrade, your campaign could include a trial offer on key features or a limited-time discount on the next subscription level.
Marketing Plan Examples, Samples, & Templates
Now that you know your goals and who you want to target, you can identify the best places to reach your target audience. Successful digital marketing campaigns often involve a mix of touch points, including web content, email, social media, and paid advertising.
Use your existing knowledge of your audience to inform which channels to focus on during your campaign. If you’re not sure, do some research using web or social media analytics to fill in the blanks.
Are there certain pages that attract your target audience more than others? Maybe give a promotion there. Do they prefer Twitter and LinkedIn over Facebook and Instagram? Focus social efforts on channels with high engagement.
Money is an important consideration in any marketing campaign. And considering costs on the front end is an easy way to convince the stakeholders who hold the purse strings.
Tactical Marketing Plan Template & Example
Be sure to consider any costs your digital marketing campaign may incur so you can build a feasible plan that fits your budget. Your campaign budget doesn’t just determine your paid advertising plan—like what channel you sell on, what kinds of ads you run, or how long you run them. It also explains practical decisions. Consider whether you will need to hire any third-party designers, developers, or content writers to get the job done on time.
The project plan is the first tool you can use to communicate expectations and get the job done. The more details, the better!
We recommend dividing your campaign into phases, then setting out the tasks and milestones needed to succeed at each phase. The first stages include planning, content creation, and design. From there, adjust campaign performance by channel. For example, your “email” channel might include tasks such as writing, reviewing, and scheduling emails.
Don’t forget to check team availability as you schedule and assign tasks to make sure no one is overloaded with projects.
Free Marketing Plan Template & Example
Part of any digital marketing campaign involves creating content and messages and displays that engage your audience. Be sure to consider:
Use a comprehensive plan to track progress on your campaign and communicate with team members about deliverables. In , the thin line that appears inside each activity bar allows you to see how the time is tracked compared to your system so that you can catch possible overruns immediately.
Also, be sure to regularly monitor and analyze your campaign results so you can make adjustments and improve your campaign along the way. For example, if LinkedIn ads are better than Facebook ads, consider increasing your LinkedIn ads and reducing your Facebook spending.
As a marketing manager, you are busy dealing with a heavy workload with deadlines. We’ve created a free digital marketing template so you can save time writing, updating, and communicating your marketing plan and see what you’ve done—and what’s coming—at a glance.
Content Marketing Channel Plan Strategy In 7 Steps
The view allows you to easily plan campaign activities at a glance. Think of this interface as your system’s BFF. It’s quick and easy to schedule projects and milestones and see how your project is progressing.
If you need to make changes to your plan, don’t worry! Rearranging your plan is as easy as dragging and dropping tasks into their new appropriate location.
Colors are a great way to organize, visualize, and clean tasks. Two useful ways to use colors are:
Call out key dates, deadlines, events, or project deliverables using milestones. Hit your launch date or get that important meeting on schedule!
How To Create A Marketing Plan
Collaboration is easy with the chat feature. Send instructions, share documents, and communicate with other team members directly in the work comments section.
View allows you to turn your gantt chart into a campaign calendar with one click. That makes it easy to see what’s going on at a glance and provide monthly updates to stakeholders.
Never miss a deadline with your My Jobs page. It removes the guess work by bringing all the campaign activities you need to run today into one view so work stays on track.
Are you ready to plan a digital marketing campaign yourself? We’ve created a free digital marketing campaign template for you to jump right in!
Channel Partner Marketing Plan Checklist
Editing a template is quick and easy, thanks to easy drag and drop. And since everything is online, your entire team can collaborate on campaign activities in real time.
Sign up for a free account today, and save time on project planning with this free digital marketing campaign template! In this article, you will find a complete, step-by-step guide to developing a marketing plan that will provide your organization with a strategic plan.
On this page, you’ll find marketing plan examples, as well as pre-written marketing plan templates to suit your needs, including a Small Business Marketing Plan, Digital Marketing Plan, Marketing Plan Policy, and more. Then, our experts show you how to create a marketing plan and what to include.
It’s a high-level document that guides your strategic initiatives and ensures that your marketing goals align with your overall business goals. Use a pre-written marketing plan template to define your business purpose, along with your strategic goals, target market, and service standards, to ensure you have a complete and effective plan.
A Smart Brand Strategy Is The Foundation Of A Marketing Plan
This customizable one-page marketing plan takes the core of your original marketing plan and breaks it down to the essentials for easy scanning. This template has a business overview, overall goals, target market, marketing plan, financial needs, and more. You also have an action plan to define sales activities, assignments, deadlines and costs.
This template takes all the essential elements of a marketing plan and organizes them into sections, but you can add and remove sections of the plan according to your needs. Use this customizable template to write your executive summary, mission and vision statements, marketing plan, core competencies, key goals, budget, and more, with additional content to support your research and findings.
A small business marketing plan can be simple or elaborate, depending on your needs and the nature of your plan. This marketing plan template is fully customizable, and will guide your small business in identifying and defining your project, your company’s mission and vision, the problem you are solving, your short-term and long-term marketing goals. , the 4Ps of your marketing mix channel strategy, and more.
A pre-written marketing plan template for starters provides the experienced marketer with a solid foundation on which to build their marketing plans. This model will help you develop short-term and long-term goals, identify your target market, learn your customer’s buying pattern, and point to your unique selling point.