Marketing Campaign Timeline Example – Digital marketing campaigns are large undertakings that require careful planning and coordination across teams and departments. Not only do you have someone to coordinate, but you also have multiple marketing channels to factor into your campaign schedule.
That’s why campaign planning is so important. Plans provide a timeline overview so you can establish a solid digital marketing strategy and monitor progress to stay on track.
Marketing Campaign Timeline Example
Easily launch and track your next campaign with a free digital marketing campaign template. With this online Gantt chart template, you can quickly create an integrated marketing plan across all your digital media.
Quarterly Milestone Achievement Timeline For Digital Marketing Campaign
A digital marketing campaign is a multifaceted initiative that targets an audience exclusively through digital channels. Multiple collaborations are often required to launch a campaign. For example, you can work with the following people on your digital marketing campaigns:
Examples of digital marketing campaigns include company rebranding initiatives, sales or promotions, and seasonal events. Of course, the type of digital marketing campaign you run depends on your overall digital marketing strategy.
Now that you know what a digital marketing campaign is, let’s talk about how to create one. These 7 easy steps will help you create a successful, integrated marketing campaign.
There is no effective campaign without clear goals and objectives from the beginning. Campaign goals must be SMART. That is, specific, measurable, achievable, realistic, and timely. For example, “get more leads” is not very clear. A better goal is “Increase paid subscription conversions by 5% in Q4.”
Business Plan Template
A campaign goal indicates the campaign’s duration, target audience, and the best channels to use.
Campaigns are a great way to target specific segments of your target market. A target market consists of a shared set of traits, behaviors, interests, and values that describe an ideal buyer. For example, the overall target market might be her 35-45 year old software engineers who use agile project management and mostly use online media.
For campaigns, start with your overall target audience and drill down based on your campaign’s specific goals.
For example, do you want to acquire new customers in this target market, incentivize existing customers to take action, or regain lost customers? If your goal is to persuade existing customers to upgrade , promotions may include trials of advanced features and limited-time discount offers on the following subscription levels:
Marketing Plan Template
Now that you know your goals and audience, you can identify the best places to reach your target audience. Successful digital marketing campaigns often involve multiple touchpoints, including web content, email, social media, and paid advertising.
Use your existing knowledge of your audience to inform which channels to focus on during your campaigns. If you’re not sure, do a little research using web analytics and social media to fill in the blanks.
Are there certain pages that appeal to your target audience more than others? Maybe offer promotions there. Do you prefer Twitter or LinkedIn to Facebook or Instagram? Focus your social activity on channels with high engagement.
Money is an important consideration for any marketing campaign. Also, having financial accounting on the front end is an easy way to please stakeholders who have a wallet.
Marketing Strategic Planning Templates [free Downloads]
Be sure to consider the costs your digital marketing campaign may incur so that you can create a viable plan that stays within your budget. Campaign budgets don’t just shape your paid advertising strategy, including the channels you advertise on, the types of ads you run, and how long they run. We will also inform you about our sourcing decisions. Consider whether you need to hire a third-party designer, developer, or content writer to get the job done on time.
A project plan is the primary tool you use to communicate expectations and get work done. The more detailed the better!
We recommend that you divide your campaign into phases and schedule tasks and milestones to be completed in each phase. Initial stages typically include planning, content creation, and design. From there, coordinate your campaign work by channel. For example, an “email” channel might include tasks such as writing, testing, and scheduling emails.
Set schedules, assign tasks, and don’t forget to check team availability so no one is overwhelmed with projects.
Marketing Strategy Template
At the core of any digital marketing campaign is creating messages and visual content that will engage your target audience. Be sure to consider the following:
Use the complete plan to monitor campaign progress and communicate deliverables with team members. With , you can see how your tracked time compares to your plan with a thin line that appears on each taskbar, so you can get ahead of potential overages.
Also, track and analyze your campaign results regularly so you can make adjustments along the way to optimize your campaign. For example, if your LinkedIn ads are significantly better than your Facebook ads, consider doing more LinkedIn ads and spending less on Facebook.
As a marketing professional, you are under heavy workload with tight deadlines. We’ve created a free digital marketing campaign template so you can save time building, updating, and communicating your marketing plan, and see at a glance what you’ve done so far and what’s to come.
Best Marketing Plan Examples [how To Write A Marketing Plan]
Views make it easy to plan your campaign activities on a visual timeline. Think of this view as your planning BFF. Quickly and easily schedule project tasks and milestones and see project progress.
If you need to reschedule, don’t worry. Reorganizing your plan is as easy as dragging and dropping tasks to new locations.
Color is a great way to organize, view, and filter your tasks. Two useful ways to use color are:
Use milestones to mention important dates, deadlines, events, or deliverables in your project. Reach the launch date or hold your important meeting on schedule!
Free Download > Marketing Calendars
Discussion functionality facilitates collaboration. Post instructions, share documents, and communicate with other team members directly from the issue’s comments section.
Views let you turn your Gantt chart into a campaign calendar with one click. This makes it easy to see what’s going on at a glance and keeps stakeholders updated on a monthly basis.
Never miss a deadline on the My Tasks page. It takes the guesswork out of putting all the campaign activities she has to work on into one view for her, so she can stay on track.
Ready to plan your own digital marketing campaign? We’ve created a free digital marketing campaign plan template to get you started.
How To Create A Marketing Roadmap [+ Templates]
Customize templates quickly and easily thanks to simple drag and drop. And because everything is online, the entire team can collaborate on campaign activities in real time.
Sign up for a free account today and save time setting up your project with this free digital marketing campaign template! Having is essential to success.
Luckily, you can put together a solid event marketing plan in a few easy steps. Find out what an event marketing plan is and the key elements that help drive ticket sales and attendance.
We also share free event marketing plan templates and examples to help you create your promotional timeline quickly and easily. If you’re looking for event project management software to make your next event run more smoothly, this is the software for you.
Digital Marketing Plan Examples
An event marketing plan outlines the strategy and timeline for event promotion. Think of this as a roadmap for all the tools, tactics, and channels you use to spread information about your event. This helps you reach your sales and attendance goals.
So how does event marketing work? This starts with a solid understanding of your target audience and where they will be gathering so you can effectively promote your event across multiple channels (social media, email, radio, print, etc.). , also consider the type of content you create to ultimately engage prospects at your event.
One of the big questions that always comes up is how early should you advertise your event. The right time depends on the size and type of event you are hosting. For example, an annual business conference can be advertised 6-12 months in advance, while a monthly seminar series has a much shorter promotion period.
No matter when you decide, know that the sooner you promote your event, the more time you have to maximize your reach and adjust your strategy as needed to reach your goals.
Free Excel Templates For Marketers And How To Use Them For Epic Results
A lot of work goes into launching and promoting an event, so let’s take a look at the basic steps to consider when creating your own event marketing plan.
Whatever event you host, you should always have a way to measure its success. While ticket sales and voter turnout may be your primary goals, you can also use your event to launch new products, drive leads, and increase customer retention. be sure to take all