How To Write A Marketing Strategy Example – Imagine climbing Mt. Everest is guided solely by intuition. You wouldn’t get very far without a detailed plan (and an experienced Sherpa) to guide you.
Marketing may not be an extreme game with life and death consequences, but you still have big goals to achieve. And your team’s success depends on more than instinct.
How To Write A Marketing Strategy Example
That’s why a strategic marketing plan is a must, regardless of your industry. Think of it as a roadmap that gets your business where it needs to go year after year.
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Writing your first marketing plan can seem intimidating, but don’t worry. We’ll walk you through the basics, show you what a marketing plan looks like, and even give you some free templates to get you started. This is what we will cover:
A strategic marketing plan is a formal document that guides your group’s marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business goals, while also explaining how you’ll spend your annual marketing budget.
Remember that your plan may vary depending on the industry and your goals. The length and format don’t matter as much as the details you enter. Do your research and make it as easy as possible for company leaders to understand how your marketing strategy is helping the business grow.
The details of how you will implement a part of your marketing plan with a specific strategic objective in mind. You can do this by launching an email or social media campaign, running a blog series, offering a special promotion, or hosting a live event.
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, on the other hand, is a high-level framework that drives all your marketing strategies. Looking at the big picture of the who, what, and why behind your marketing objectives, with a focus on engagement with the organization’s larger objectives.
No two marketing programs are exactly alike, but they do share common threads. Here are 6 important things you’ll want to know and research before creating your next marketing strategy.
Everything you do as a marketing team should support your company’s overall strategy and goals. So, outline your organization’s business goals and let them serve as your true marketing plan north. Your team and stakeholders should be able to clearly see how the marketing strategies and goals you outline in your plan align with your business priorities.
A SWOT analysis breaks down your company’s strengths, weaknesses, opportunities, and threats. This allows you to assess the internal and external factors that influence your success so you can create targeted strategies that close the gaps and drive results.
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Research is at the core of any marketing plan because it’s what you’ll use to shape your goals and strategies. Don’t be afraid to delve into the details here. A well-researched marketing plan is well worth the time invested.
Focusing your research efforts on these areas will equip you with a solid foundation for making smart marketing decisions.
It’s important to understand the big moves in the industry you’re trading to get a feel for the pulse of the market. Thoroughly research the industry your organization operates in and be sure to report on the general climate as well as any notable events. If your company serves sub-industries, don’t forget to include them in your analysis as well.
Marketing to the masses rarely pays. That’s why narrowing down your target audience is essential to any marketing plan. Think of it as a filter that runs through all marketing strategies.
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The more specific you can be, the better. Answering questions like these can help you get a clearer picture of your ideal buyer so you know how to focus your resources to make the biggest impact on the people you want to reach.
It’s also important to understand who and what you’re up against when it comes to attracting your ideal buyer. Identify the key players in your space and provide a brief description of what they do to win. This foundation will make it easier to see how you can set yourself apart from the competition.
Now that you’ve laid the foundation, it’s time to talk about strategy. Define your strategic marketing objectives for the year and briefly explain how these strategies support the objectives of the entire company. Use a Gantt chart to set a timeline for each goal and monitor results along the way. This is an easy way to set expectations and keep your team and stakeholders informed.
Metrics are where the rubber meets the road in your marketing plan. Use your market research to define specific KPIs or key marketing metrics that will serve as your measure of success. This will help you track progress so you know if you need to change course mid-project to ensure you’re meeting your strategic marketing goals.
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Automotive marketing channels to reach your target audience and grow your brand. Choose your channels wisely based on where you expect to get the most bang for your buck. Briefly explain the purpose of each channel and how it supports your marketing strategy and business goals.
Want to create a more detailed plan for each marketing channel to bring your ideas to life? Check out our free social media strategy and editorial content plan templates for more information on programming by channel.
Setting a monthly budget for your marketing program, and tracking it along the way, helps you maximize ROI and identify wasted expenses before they deplete your marketing dollars.
Start by listing any ongoing expenses you have so you know how much you can spend on new plans. Then do your best to budget for any new expenses you expect in the coming year. Don’t forget to factor in new hires, freelancers, or third-party agencies you may need to rely on to get the job done.
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You’re not sure where to start? We got you! Here are some examples of how to set up a marketing plan so that you can easily start writing your own.
Your marketing plan may move differently depending on the industry you operate in or the goals you are focusing on. Use these marketing plan templates and examples as a guide to start the process and create a marketing plan structure that works for you.
The most common way to create a marketing plan is to simply write it as a text document. This format allows you to freely explain any research findings you’ve collected during discovery, while also setting a clear story of the marketing goals you’ve set for the year.
We’ve created a free Google Docs marketing plan template to help you save time and get your planning process up and running quickly. This sample marketing plan is perfect for documenting and sharing the full scope of your marketing plan with your team and stakeholders.
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Save a copy of the template to your Google Drive or download it as a Word document and customize it to fit the needs of your strategic marketing plan.
A plan is useless if you set it and forget it. This is where a Gantt chart comes in handy. Use this free marketing Gantt chart template to track your marketing strategy to success.
A Gantt chart is a great way to lay out your marketing plan on a simple, visual timeline that’s easy to review as work progresses. It gives you a high-level view of your plan’s major goals and strategies, while allowing you to collaborate and share your plan with your team and stakeholders.
How you use a Gantt chart to put your plan into action is up to you. Create a timeline of the tasks you need to complete as you develop your marketing plan, like the example below.
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Once you’ve detailed your marketing plan, you can use a Gantt chart to define and track your strategic marketing goals. For example, you can break down your marketing plan by quarter to show when certain goals will be achieved, and review progress as you close your goal. This is what it might look like.
Customizing the template is quick and easy, thanks to drag-and-drop simplicity. And because everything is online, your entire team can collaborate on tasks in real time.
Here are some tips to help you get the most out of our free marketing plan template.
Adjusting your marketing plan is as easy as dragging and dropping jobs, or entire groups of jobs, to their new convenient location. Click and drag the edges of each taskbar to set a new duration for the task.
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Collaboration is easy with the chat feature. Share documents and chat with your team directly from a task
Do you have a formal marketing plan? Attach a file or link to your project so everyone can easily access it.
Programs are designed to be shared, so we’ve made it easy to keep even the most experienced participants informed. Export your plan to a printable PDF or share a read-only link to your project so stakeholders can see the progress of your marketing plan in real time.
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