Marketing Strategy Example For Travel Agency – Sample Marketing Plan for the Travel Industry Make sure your business has a formal marketing plan to structure your future marketing campaigns How will this sample plan help me and my business?
Tourism is based not only on the promotion of attractive destinations, but also on the promotion of meaningful experiences. When browsing, clients cleverly balance their projected budget with the idea of the “dream vacation” they’ve been waiting for. Because vacations are often booked months in advance, your company needs to plan on-site and off-site communications to attract them to products you won’t encounter until much later.
Marketing Strategy Example For Travel Agency
This sample digital marketing plan was created as an example for you to learn from and as a template that you can adapt to your brand goals and strategies. It discusses the fictitious travel agency Year Out Travel and how it could improve its marketing efforts aimed at young people looking for a break.
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This sample plan was created to show travel marketers how to build a digital marketing plan. It was written so that marketers at all levels understand the steps required and how they fit into the overall strategy.
The KPIs in this plan were marked with an X to make it convenient for everyone to fill in their own company goals when making adjustments.
This plan was written for Year Out Travel, a sample travel company that offers overseas travel. It is divided into the following sections:
Sarah Lindley, managing director of Yorkshire Marketing Agency, is an award-winning franchise marketing specialist. Sarah has over 10 years of experience implementing results-oriented marketing and communications strategies, programs and campaigns.
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Let’s be honest: Marketing travel agency services has never been more difficult. Advertising budgets must increase to keep up with new reach algorithms as more consumers satisfy their travel needs.
I am a solo traveler most of the time. There is freedom not to call someone to book my flight. I can easily book a flight from Europe to the US or plan an entire route in Cyprus. Everything I need is online and booking flights, accommodation, car rental and even museums can be done instantly. There is no need to call someone or visit the travel agency office.
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The travel agency business isn’t dead—although competition may be tougher than ever. If you are ready to embrace new ways of consumer research, travel planning and booking, you will discover powerful new opportunities to expand your reach and customer base.
When trends begin to challenge the status quo, there is no better time to reassess your marketing and develop a strategy to lead and promote your company.
The days of being a know-it-all are long gone. You may want to cater to everyone, but let’s face it, most consumers can already book their simple trip without your help. Ask yourself where you can really stand out and find your place.
Once you know what your core audience is, you can create a niche. It starts with amazing inspiration and continues with quality content and a helpful ear. For example, if you promote climbing routes in the Andes, create content (visual, video, text) that inspires rock climbers, thrill seekers, athletes, nature lovers and photographers.
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Now that people are inspired, it’s time to increase their interest by traveling deeper.
This is where your content calendar comes into play. Consider their journey, their potential problems, their concerns, their personal challenges, the type of equipment they need, the type of experience they might want. And look for opportunities to remind them of your services and offers. That’s huge, don’t forget that.
Use the form of content that works best for your audience (if they’re climbers, they definitely have a GoPro and post their videos on YouTube and photos on Instagram, be there too).
Make your content completely focused around the goal (climb the highest peak or the most challenging wall in the Andes) and explain how you will help the climber achieve that goal. Basically, you will get rid of the worries of booking flights, finding accommodation, processing visas and other travel documents, renting a car, finding a driver, taking care of the right food, etc.
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Remember that the Andes Mountains run along the western part of South America and are one of the longest mountain ranges in the world (7,000 km – 4,300 miles). The Andes stretch from Venezuela through Colombia, Ecuador, Peru, Bolivia, Argentina and Chile. That’s 7 countries! ! ! Do you count opportunities for irresistible, specialized, unique tours?
Even if your stay involves pitching a tent and making a campfire, you can sell this service and include it in a complete package where you can also provide a car and driver, an instructor to help them warm up before the climb, a nutritionist and/or doctors. photographers or videographers to document their adventures and more. Give them the complete package and make it irresistible and seamless.
Think about your core audience (climbers) and remember that they have family, friends and spouses who support them in strenuous activities, but may not want to be involved. So create optional or add-on packages that cater to their pluses.
Facebook and Instagram are all the rage right now, but there’s an untapped marketing channel that could revolutionize your travel business. Even better, not many travel agencies use it in their marketing mix, so you can definitely stand out from the competition. Yes, I said Pinterest.
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You might think this channel is only for crafts, home decor and wedding inspiration, but it has huge potential for travel brands too.
If you do it right, you can even use your pin to rank higher in Google searches. Yes, you read that right. Remember, like any other marketing channel, the key to a successful Pinterest account is strategy and quality.
If you want to really shine on Pinterest, you also need to prepare your website. That means including Pinterest-friendly images, calls to action, and optimizing your sales funnel to convert Pinner groups into consumers.
You need to treat your message board like a website and take the time to come up with an SEO-friendly title and description and a call-to-action that’s smart and easy to follow. ª
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Pinterest is a great way to increase traffic to your website or even bookings on your travel agency’s website. This is what I like to call a marketing channel that keeps on giving. I’ve seen brands make huge gains in organic traffic on Pinterest by spending a few hours each month curating and creating great content.
If you don’t know where to start with your Pinterest strategy, you can read my beginner’s guide here.
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Contact me here and let’s see how together we can develop a marketing strategy tailored to your audience and help you increase your income.
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05 Jun Where to get creative resources to make beautiful pins for your blog 09 May Travel Tags A Beginner’s Guide to Pinterest Lots of room for vacation planning. After being accepted by an agent who offers a cup of coffee, they begin discussing budget and desired experiences. By the time online travel agencies began to slowly but steadily replace brick-and-mortar stores in 2005, Internet-savvy travelers learned to book travel on their home computers.
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