Ideas For Business Growth Strategies

By | June 26, 2023

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Ideas For Business Growth Strategies

Ideas For Business Growth Strategies

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I often feel at the end of the year that my outlook has improved and I am generally more motivated and excited about the future.

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Part of that feeling comes from knowing that the new year is just around the corner, which means a fresh start to tackle any personal or business-related challenges. As a result, this is the perfect opportunity to start planning your growth goals for the coming year.

But one of the challenges in planning our growth strategy is setting realistic and ambitious expectations for what can be achieved.

As you can see, there are very effective strategies for setting and achieving growth goals, and using these strategies you can know what you can achieve.

Ideas For Business Growth Strategies

I want to show you how you can not only define what that goal is, but break down the actions required to achieve it. I will also provide you with useful growth strategy templates that my team and I can use to make the journey easier.

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You can also browse other process infographic templates that can help you define different growth strategies in more detail. Or create a business plan using our online drag-and-drop tool – no design experience required.

At the end of this five-step process, you should have a clear idea of ​​what your goals are for this year, but also what it will take from you and your team to get there.

Visually documenting the path to your business goals not only helps you better understand the specific factors that will affect growth, but also provides the rest of your team with a concise and easy-to-follow growth strategy roadmap.

(Oh, did I mention we have tons of roadmap templates to help you envision your growth strategy?)

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Writing down the steps is helpful, but showing them will help everyone visualize the process involved.

As humans, we tend to start all journeys from the beginning. And it certainly makes sense. After all, if the story we read starts at the end, won’t it defeat the purpose of walking the path?

Imagine if you started reading the Harry Potter series with J.K. Rowling begins the story by saying:

Ideas For Business Growth Strategies

Or if the Star Wars series begins with Luke finding out that Darth Vader is his father? Wouldn’t that kill the mood and anticipation that comes with reading or listening to a story?

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The journey for product growth and business growth works quite differently. In fact, it’s almost always more beneficial to start at the end and work backwards, especially when planning your growth.

Wouldn’t it help you determine the best growth strategy if you knew exactly how much your company would generate in the long run before you even started your business?

It always helps to start with high-level and ambitious goals. Many successful and fast-growing companies do this, and they all have different terms for this high-level goal.

Shopify calls this BHAG, which stands for Big, Hairy, Audacious Goals. These business goals usually seem a little crazy.

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Brian Balfour takes a hands-on approach and means setting high-level goals like using a top-down approach to inform your growth model.

And, of course, we call these “high-level” or “long-term” goals. But most importantly, you should start by mapping out your long-term goals, like your 10-year goals.

Where do you see yourself and your company at that time? How much do you need to grow your business? How much revenue is your company expecting? How many employees do you see?

Ideas For Business Growth Strategies

This is a high-level growth goal for a hypothetical company called StartUp Masters. Their mission statement (“Providing startups with affordable project management tools for rapid growth”) is clearly stated and their goals are broken down to reflect where they want to be in 10 years, 5 years, 3 years. a year, finally 1 year.

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In 10 years, the company expects to generate 100 million in revenue, and they hope to achieve this with 120 employees. It also shows the number of daily active users needed to get there.

Moreover, they list some necessary steps to achieve this goal. If you look down the line, you can see that this is actually a pretty audacious business goal considering where the company started from.

By working backwards, it’s easier to set somewhat realistic goals for what the company will need in 5 years, 3 years, and 1 year to reach those 10-year goals.

Okay, so you’ve set your top-level goals, now you can clean up your hands and finalize your growth strategy, right?

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This is only a small part of the process. The next step is to figure out how you will achieve your 1-year goals, and that means understanding which metrics are most important to improve in order to have a big impact on growth.

Andy Grove’s book High Output Management is one of the most useful resources for building high-performing companies and, of course, high-producing companies.

In this book, he uses the analogy of a breakfast factory to help explain the importance of all the small actions (or inputs) that contribute to the successful operation and growth (its output) of a factory.

Ideas For Business Growth Strategies

What this means is that for every goal you set, there are key metrics and results that will help you determine whether you will actually achieve that goal. And of course, there are growth strategies to help move the needle on those key metrics.

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One of the first metrics you need is your North Star metrics. This metric is often described as the number that best represents the core value your product delivers to your customers.

Take Airbnb for example, their North Star metric is the number of nights booked. Why?

When more nights are booked and this number is constantly increasing, it means that more customers have a positive experience with Airbnb and therefore return to the platform to book.

, our North Star metric is the number of completed infographics. As more people fill out infographics that they are proud of, it is a clear indicator that they find value in the tool.

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These numbers should also be directly related to the company’s revenue goals and retention goals. The more value people get from your product, the more likely they will continue to pay for your product.

The next step is to determine your current baseline for your North Star Metric. Let’s look at the growth strategy template below for our hypothetical company, StartUp Masters.

In the previous template that broke down their high-level goals, they indicated that one of the steps to achieve their 1-year goal was to increase their retention rate to 30% in 12 months.

Ideas For Business Growth Strategies

If you look at the bottom of the above template, you can see that the baseline of the completed project is registered in the OKR memory.

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As you can see, they found that users have successfully completed 90,000 projects and they currently have 45,000 Daily Active Users.

Now, to meet revenue and acquisition goals, the company needs to reach 70,000 Daily Active Users. But to achieve the 30% retention goal, each user must successfully complete at least 3 projects, which they consider the main indicator for better retention.