Marketing Strategy Example Template – Imagine starting to climb Mount Everest from the viewpoint alone. You won’t get very far without a personal guide (and an expert Sherpa) to guide you.
Marketing may not be the ultimate game of life and death, but you still have big goals to achieve. Your team’s success isn’t just about gut feeling.
Marketing Strategy Example Template
That’s why a strategic marketing plan doesn’t matter to your industry. Think of it as your course to get your business where you need it every year.
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Pulling together a marketing plan for the first time can be intimidating, but don’t worry. We’ll walk you through the basics, show you what a strategic marketing plan looks like, and even give you some free accounts to get you started. Here is what we cover;
A strategic marketing plan is a formal document that guides the marketing team throughout the year. Annual business goals map your plans to the company’s overall business goals, while also outlining how to plan your annual marketing budget.
Remember that your strategy will vary depending on your industry and goals. It doesn’t matter the length and the shape, what’s important is the details that you include. Do your research and make it as easy as possible for company leaders to understand how your strategic marketing plan can enhance your business.
Detail how you will implement your marketing plan keeping specific strategic goals in mind. You can do this by launching a social media campaign, publishing a series of blog posts, offering a special promotion or hosting a live event.
Marketing Plan Template
On the other hand, it is the deep framework that drives all marketing strategies. It focuses on the who, what, and what behind the goals, with an emphasis on connecting them to larger organizational goals.
No two marketing strategies are exactly alike, but they do have some things in common. Here are six important elements you should know and research before developing your next strategic plan.
Everything you do as a marketing team should support your team’s overall strategy and goals. So, save your business organization’s goals and make them the true direction of your marketing plan. Your team and stakeholders will be able to clearly see how the technical aspects and goals outlined in your plan align with your company’s top priorities.
A SWOT analysis breaks down your strengths, weaknesses, opportunities and threats. This enables you to assess the internal and external factors that influence your success so that you can develop targeted strategies to bridge the gaps and achieve results.
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Research is at the heart of any marketing strategy because it is the tool you use to develop your goals and strategy. Don’t be afraid to dig into the details here. A well-researched strategy is worth the investment of time.
Focusing your research efforts on these areas will give you a solid foundation for making informed purchasing decisions.
It is important to understand the key trends in the marketing industry so that you can feel the pulse of the market. Carefully research your organization’s industry practices, and be sure to report the bigger picture and notable incidents. If your company under-serves certain industries, don’t forget to include them in the analysis as well.
It rarely pays to sell in bulk. That’s why narrowing down your target audience is a must for any marketing strategy. Think of it as a filter through which you run every marketing plan.
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You can be more precise. Answering these questions can help you paint a clear picture of your ideal customer, so you know how to focus your energies to make a greater impact with the people you want to reach.
When it comes to attracting the perfect buyer, it is also important to know who and what the buyer is. Identify the key players in your field and briefly explain what they need to do to win. This foundation will make it easier to understand how to stand out from the competition.
Now that you’ve laid the foundation, it’s time to talk strategy. Outline your strategic marketing goals for the year and briefly describe how these plans support the company’s broad goals. Use a Gantt chart to set a timeline for each goal and monitor results along the way. It’s an easy way to set expectations and keep your team and ranks informed.
Metrics are where to stick in your marketing strategy. Use your market research to define specific KPIs, or key marketing indicators, that will serve as a measure of your success. This will help you track your progress so you know if you need to change course mid-strategy to meet your strategic marketing goals.
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Marketing channels are the tools you use to reach your target audience and grow your brand. Choose your streams wisely based on where you want to get your market buck the most. Briefly explain the purpose of each channel and how it supports your overall strategy and business goals.
Want a more detailed account of each marketing channel to bring your ideas to life? Check out our free social media strategy and editorial strategy tips to learn more about strategy by channel.
Creating a monthly budget for your marketing plan and following through on the process can help you maximize your ROI and identify potential consumers before you waste marketing dollars.
Start by listing some of the expenses you have so you know you can afford to spend on your new plan. Then try to estimate the new expenses that you anticipate in the coming year. Don’t forget to consider new hires, vendors, or third-party agencies that you can rely on to get the job done.
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Don’t know where to start? We have you! Here are a few examples of how you can organize your marketing plan so you can easily start writing your own.
Depending on what industry you’re in or what you’re aiming for, your marketing strategy may be different. Use these marketing plan goals and examples as a guide to jump start the process and come up with a plan structure that works for you.
The most common way to develop a marketing plan is to deliver a document from a written text. This form gives you the freedom to state any research you’ve gathered in your search, while also clearly stating the marketing goals you’ve set for the year.
We’ve created a free Google Docs template to help you save time and start your design process faster. This marketing plan template is perfect for documenting your full strategic marketing plan and sharing it with your contacts and stakeholders.
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Save a copy of the form to Google Drive or as a Word document as a document and customize it to meet your strategic marketing planning needs.
Homework is of no use unless you make a plan and forget about it. That’s where the Gantt chart comes in handy. Use this free Gantt chart marketing plan template to track your strategic marketing plan for success.
Gantt charts are a great way to lay out your marketing plans in a simple, intuitive way that can be easily updated as work progresses. It gives you an insightful view of the key goals and objectives of your project, while helping you and sharing your plan with the links and bracelets.
How you use a Gantt chart to turn your plans into action is up to you. Create time for the tasks that need to be completed when developing a marketing plan, as in the example below.
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Once you’ve fleshed out the details of your business plan, you can use a Gantt chart to define and track your strategic marketing goals. For example, you can break down your marketing strategy by quarters to show when you’re getting closer to certain milestones in the game and update your progress. That may be false.
Customizing forms is easy and easier thanks to simple drag and drop. Since everything is online, your entire team can collaborate on activities in real time.
Here are some suggestions to help you get the most out of our free strategic software template.
Configuring your marketing plan is as easy as dragging and dropping functions (or entire groups of functions) into their new correct locations. Click and drag the edge of each task to create a new task.
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Collaborate very easily using the discussion features. Share documents and chat with the team directly from work
Is it a more formal policy document? Attach a document or link to your project so that everyone can easily access it.
The plans are designed to be shared, to make it easy for even the most curious of stakeholders to stay informed. Export your plan as an easy-to-use PDF, or share a view-only link with your plan so stakeholders can see the progress of your marketing plan in real time.
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