Digital Marketing Strategy Template Word – Most business and marketing managers know they have to include digital marketing as part of their business growth plan: things like blogging, email marketing, social media, paid advertising, and website development. Most of them have already done a lot, depending on the skills, resources and budget they have to complete it. However, differences in strategy can lead to mergers that are affected by the potential return on investment. The most effective approach is balanced and holistic. Here’s an example of a shared digital marketing plan designed to increase awareness, build followers, generate leads, and help salespeople achieve their goals. I’ve also included examples of how much it will cost and how to create a realistic budget for your organization. Take a look, and if you have any feedback or want to share some of your digital marketing strategy, please comment below. “The future is not something we enter. The future is something we create. ~Leonard I. Sugar’s Goals Dictate the Marketing Plan Marketing strategy depends on each company’s specific goals and objectives What you sell and who you sell to write In the digital marketing plan below, the example company has three goals they want to achieve : Conduct additional Sales Meetings: have more conversations with buyers to start finding solutions. Build a bigger sales pipeline: increase sales by turning more conversations into sales. And close more deals even faster: help potential customers overcome resistance and make a buying decision. Standards and accountability for your brand are important, so you have a clear vision of success. The success measures for our example company were: Increase new sales meetings from 10 to 50 and new leads from 3 to 15. Increase sales funnel from $5M to $10M Generate new sessions per month from 1 to 3 and improve sales cycle. from 90 to 60 days The company will use digital marketing to achieve its goals with a focus on digital content. Content will double as marketing to gain awareness and engagement, and selling to build relationships and guide buyer decision-making, leading to new customers. Let’s dive into the details of the plan, including the budget and resources needed to make it happen. All Digital Marketing Strategy Examples and Discussions (Weekly Meetings) The marketing director or marketing team should invest time reviewing reviews and reports, developing strategic plans, and meeting regularly with stakeholders to share information and keep the project moving. Growth Driven Website Design (1 page per month) Website is the center of all sales and marketing. It’s not something you can make and forget. The sample company will continue to develop and improve their site by working on one web page each month by creating new pages or updating the design, publishing, or existing page work. Lead Generation (Publish 1 landing page monthly) Potential customers love to learn one-on-one throughout the sales process. Companies will create ebooks, webinars, informational or other downloadable content or interactive campaigns to address questions or concerns as they make a purchase decision. The goal is to create a new leadership challenge every month. Blogging (1 per week) Blog posts are important to drive website traffic, improve SEO and get leads with your website. The company will publish a new article on education or business news within a week. Email Marketing (1 per week) Communicating regularly with your customers and prospects is essential for building relationships. You know what they say – out of sight, out of mind! Weekly emails to lists will help sales and marketers cultivate prospects, keep customers engaged, find new opportunities, and close deals faster. Promotion, Monitoring, and Engagement (Daily review and monitoring) Social media activity helps sales and marketers expand their reach, drive more traffic to websites, and find and connect with potential customers. For example, a company plan includes daily social media campaigns to promote various marketing campaigns and related content. They will also use engagement strategies to find and connect with prospects, prospects, and customers. Paid Ads (Reviews and daily monitoring) Targeted segmented groups with paid ads promoting quality content help sellers and marketers expand their reach to new potential customers and improve websites. The sample company will manage up to three ads per month to promote different ad prospects. Sales, CRM Admin and Data (Daily review and maintenance) Sales and marketing relationships are important to get a good ROI. The package includes a usable CRM system with clean data and assists salespeople with writing sales letters and templates that align with business plans, creating scores, and registering improvements. Search Engine Optimization (All content creation is thoroughly optimized) It’s all about search! On-page, off-page, and technical SEO, directory and citation, and link building – it’s all to ensure that companies maximize their time to rank for their target keywords and phrases. Co-Marketing (Daily reviews, promotions and management) One of the quickest ways to get in front of new customers and convert them into prospects is to partner with a company that is not your direct competitor but has a similar audience. Time will be dedicated to finding influencers, building relationships with them, and establishing business partnerships. The following is a picture representation of the plan. Right click to save. The Need for Success A plan is only as good as your ability to execute it. There are three conditions for success: A solid foundation and technology: For example, you can’t do social media if you don’t have social media, and you can’t email if you have a bad name. And there are thousands of platforms and marketing tools, so while choosing is hard, it’s important to your success. Remember that the more equipment you have, the more expensive and difficult it will be for your body, so try to assemble it into the fewest equipment. That’s why HubSpot is a great choice because it has everything you need in one platform to get the job done efficiently and effectively. Wise man: One person can’t do everything. It would be difficult – if not impossible – to find someone who excels at everything: data analysis, strategic planning, project management, content writing, SEO, graphic design, email marketing, database management, sales, web design, development and coding. Make sure you have a skilled and skilled person to do this job. Money and Time: The plan requires technology, resources and people to complete the task. Everything costs money and takes time – is it worth it? I’m not going to bore you with the ROI equation now, but when it does, it’s the math. How much should you sell to get a return on your investment? Projected Marketing Budget In terms of money, you may want to know how much the project will cost. Most agencies charge between $125-$250 per hour. Estimated budget to complete each item on the list is $175K – $250K annually, including people, technology, and advertising costs. On average, companies spend between 7-11% of total company revenue on business. That means that a company with about $1.6 million in annual revenue should be able to afford such a broad plan. Cost Reduction Idea 1. Create a Small Business If you are a $500K company, your investment will be around $60K. But – there are ways to cut back if you are a small business and can’t do all the business. You can reduce the number of blogs, emails, social media posts, and content you publish or reduce business. You can still have the same process; it just takes longer to complete. 2. Get everyone involved! Or, you can hire a professional to coach your internal team on multiple tasks and spread the work across multiple people. Here are two great ways to reduce marketing costs and create a better customer experience at the same time, but it requires a culture change: All blogs: Introduce as many people in your organization as possible to the blog. That way, you write about the entire customer experience, become a trusted business leader, and have constant messages from multiple perspectives. Customers and potential customers will know where to go when they have questions or need assistance. And the more people involved, the less everyone has to do. Everyone gets connected: Network across media. Clearly define roles, responsibilities, rights, and expectations. You know what they say: Many hands make light work. The hope is that not everyone will become a professional blogger or social media guru. You will also need a manager to oversee strategy and operations, manage projects, train, teach, coach, and manage costs and quality control. But if people on