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Local Marketing Strategy Example
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Marketing Materials For Small Businesses (print & Digital)
All online stores want to increase traffic and conversions. But even after forming a basic strategy, it can be difficult to decide which marketing tactics to try.
That’s why we’ve put together an overview of effective marketing strategies and ecommerce tools, along with tips to help you implement each approach. Ideas range from buying directly to generating more repeat purchases from your customer base.
Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, evaluate which tactics worked best to drive new sales.
Marketing strategies are the specific steps a company takes to implement its marketing strategy. For example, a common marketing method is to advertise in newspapers or on television.
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Companies can use a variety of marketing strategies, and the best strategy for a company depends on its products, market, and marketing budget. A company’s marketing strategy and tactics must work together to achieve the desired results.
When it comes to marketing, there is a lot of confusion about strategies and how they differ from tactics.
A marketing strategy is the overall plan a company uses to achieve its marketing goals. Strategy considers the company’s strengths, weaknesses, and target market. Based on this information, the company creates an action plan to achieve the desired results.
Strategies should never be implemented without considering the overall strategy. Doing so is like shooting an arrow without a target; you might hit the target unintentionally, but you’re more likely to miss it entirely.
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Likewise, a company that implements strategies without first developing a strong strategy will have little success. Without clear direction, it’s easy to get lost and waste time and resources on activities that don’t produce the right results.
Marketing strategy and tactics must work together to be successful. Strategy provides general direction, while strategies are specific steps taken to achieve a desired goal.
Most of us have heard “Want to raise your order?” This is an example of upselling, or the approach of selling a premium product over what the customer originally wanted.
For many businesses, selling can be more effective than acquiring a new customer. Sometimes your customers don’t know a premium product exists, or they simply need more proof to understand how an upgrade (or package) fits their needs.
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For example, is one of your product models made of slightly better leather? Or does it hold a special handmade body? Make sure you highlight the difference and ask at the right points if the customer wants to upgrade.
Your product should meet the customer’s initial needs, and once you have an anchor price in mind, you may not be interested in a higher price. The anchor price is often the first number the customer sees, and it’s the number they compare to other price points. For the new product to be worth the extra cost, it must fit better than the original.
Anyone who has bought a computer knows the screen below. Once you’ve chosen a particular model, companies will highlight performance (up-selling) or accessory upgrades (cross-selling) for you to consider.
With over 500 million daily active users, Instagram is one of the fastest growing platforms connecting consumers, influencers and brands.
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If you take compelling photos, use hashtags strategically, and post at the right time, you’re well on your way to building a large Instagram following of people interested in your products. The key to managing your organic Instagram presence is engagement with your followers.
What are the ways to connect with your audience on Instagram? You can try organizing contests or going on stage to demonstrate your product development process. You can also pay to play on Instagram. Adding eCommerce marketing products to your Instagram posts and stories gives your followers a direct path to purchase, which is key to increasing online sales.
This phenomenon is well studied. Visitors add items to their carts, but abandon their carts during the checkout process. In the second quarter of 2022, the cart abandonment rate among US e-commerce shoppers was 85 percent, Statista reported.
It makes sense to resolve as many queries as possible, as some abandoned carts may be required to complete the purchase. Maybe you can convince them with a discount or free shipping, for example.
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A simple and effective e-commerce marketing idea to reduce the frequency of abandoned carts is an email recovery campaign that can convince your visitors to make a return visit and complete their first purchase.
The folks at Rudy’s Barbershop use interesting subject lines in their emails to drive customers back to their carts.
Create an email that motivates your visitors to return to their cart by reminding them what they originally wanted to buy and why.
Despite various changes, Facebook remains a viable social media marketing platform for e-commerce brands.
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It’s very easy to start selling through your Facebook store. Even better, your Facebook store can be directly integrated with your store, so you don’t have to maintain a separate inventory.
Dollar for dollar, email marketing is one of the most effective channels for generating sales and repeat customers.
We have a lot of Tweets and Facebook posts to keep track of, and email can provide a more intimate interaction. People are still more protective of messages sent to their personal inboxes than their social feeds. Also, email allows you to say things that wouldn’t make it into a social media post.
To get started with email marketing, actively promote your newsletter, blog, and any other email marketing efforts to get as many subscribers as possible. Check out Huckberry’s main focus when you first visit the site to sign up for email.
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It is not enough to have many email addresses. Next, you need to send relevant emails on a regular basis to make the channel an effective e-commerce marketing activity.
Check out this simple email from Stranger Things. For Father’s Day, he sent a last-minute email to registrants to remind them of the event and serve those on the list. The subject line reads “The gift that saves Father’s Day.”
One last type of email to add to your list of ecommerce marketing ideas: the wish list alert email. The wishlist reminder email is very similar to the abandoned cart email. Both are designed to convince consumers to take the final step of purchasing products they have shown interest in purchasing.
Has it been a while since someone was on their wish list? Is an item on multiple wishlists for sale? Is it selling? Send an email to let your customers know.
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It may be just the trigger they need to buy the item. ModCloth notifies consumers when products are about to run out. This motivates buyers and helps reduce regret; no one wants to suddenly lose a product they’ve had their eye on.
If your store is not well designed, you are losing customers. But what does a poorly designed store look like?
In addition to having a unique look, the store can suffer from a few combinations: lack of clear values, hard-to-read font or confusing navigation.
Even if you improve the above dimensions, you can make some design mistakes. Are you segmenting your products correctly or are you putting too many products on one page? Do you know the right balance between text and visuals? These are just a few of the many things to consider. If your theme doesn’t convert well, consider some of the other great themes available here
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There are many examples of beautiful e-commerce websites, but consider DODOcase. In particular, look at how well the products are classified.
There are other powerful ways to connect with your site visitors and customers outside of email. For example, you can use live chat to communicate with consumers on your website.
Many live chat tools allow you to direct surfers to specific pages after they’ve been on your site for a certain period of time or after they’ve reached your site through an email newsletter. Live chat allows you to communicate directly with your customers while they are considering a purchase to accurately answer and solve their problems.
Luxy Hair uses live chat to contact potential customers and inform them of their order status without having to email the support team.
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