Food Marketing Strategies Examples – Get the practical and simple design tricks to take your slides from “meh” to “awesome”! Download for free
A solid marketing plan can take your business to new heights. It can help turn your business goals into reality by giving your team direction, timelines, actionable tactics, and more.
Food Marketing Strategies Examples
If you’ve never done this before, you’re understandably confused about where to start and what sections you should definitely include in your marketing plan.
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In this article, you’ll find a step-by-step guide to creating a marketing plan that works for almost any type of business. We’ve also included over 20 marketing plan templates throughout the post to help you get started.
Here is a short selection of 8 easy to edit marketing plan templates that you can edit, share and download. See more below:
Want to skip the tutorial? Create your marketing plan immediately with . Use ready-made marketing plan templates, download them as PDFs, or share them online.
A marketing plan is a road map that helps you set goals, understand your target audience, and optimize the effect of your marketing campaigns.
Brand Strategy Roadmap
In simple words, it helps you get a clearer view of the what, why and how of all your marketing activities.
A good marketing plan also helps you communicate the “big” strategy and the different tactics involved to your marketing team. Last but not least, it allows you to track the success of your campaigns.
A marketing plan is usually presented as a PDF document, but you can also create a more creative version. For example, you can create an infographic, a presentation, and even an interactive webpage to share your plan.
I’ve already mentioned how a marketing plan can help you better understand your company’s marketing goals and how to achieve them, but the benefits don’t end there.
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There is no one-size-fits-all way to create a marketing plan, but there are some key components that should be included in a marketing plan. Follow the steps below to create an effective marketing plan.
The summary usually comes at the beginning of your marketing plan. It is basically a short overview or brief overview of your business and the most important things of the whole marketing plan.
The template above is a good example of a summary that highlights a company’s key function and the purpose of its marketing plan.
Remember that your summary should be concise and to the point. Instead of boring readers to sleep, it should grab their attention and get them excited about the rest of the plan.
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Before diving into all that marketing, it’s a good idea to review your company’s values, vision, and mission. This helps put all the information in your marketing plan into perspective.
For anyone reading your marketing plan, this section is important to educate them about the end goal of your business so they can better understand your marketing goals, activities, and future plans.
This is often accomplished by analyzing your current market situation, studying your competitors, and most importantly, looking at your own company’s strengths and weaknesses.
Here’s a market share template to help you visualize this information and share it with your colleagues and stakeholders.
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You can customize this template according to your brand colors and enter your information. Use it alone as part of a marketing plan or in a report or presentation.
Here’s another great design to help you present your market research. Use this SWOT analysis template to highlight your company’s strengths, weaknesses, opportunities, and threats.
Instead of adding a boring table that no one wants to read, use a well-designed SWOT like the one above to draw attention to your research.
Here’s another spreadsheet-style SWOT analysis template that you can print and fill out or edit before adding to your marketing plan document or presentation.
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You can also conduct a SWOT analysis of your competitors, which brings us to another key component of your market research: competitor analysis.
Studying your competitors is essential to the success of your business. You need to know what they do, what works for them, and how you can do it better.
A template like the one above can help you organize and visualize important information about your competitors. In turn, this can help you identify opportunities and set goals.
Differentiating between target audience and target audience will help you better understand your company’s position in the market. That’s why it’s important to identify who your ideal buyer or customer is so you can create more informed and tailored marketing strategies.
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The target customer for each company is, of course, different. But the goal is the same: to increase customer awareness.
You can also have more than one type of customer. For example, a clothing store might make products for both teenagers and older women at the same time.
Check out this audience template to visualize your different customer segments. Use it to better understand the attitudes and habits of your potential customers.
You can edit this template and use it as part of your marketing or presentation plan. It’s a great way to introduce different types of audiences in an easy to understand way.
Restaurant Strategic Plan
The pie chart helps identify which part makes up the largest portion of your customer base so you can focus most of your marketing efforts on that area.
This infographic template is a fun way to visualize your buyer’s demographics, habits, and goals—ie. whether they’re interested in online learning opportunities like digital marketing courses or prefer face-to-face.
Another great way to create a customer persona is to design it like a resume. This is useful for adding more information on a page without cluttering the layout.
Ultimately, the goal of creating a buyer persona is to better organize and understand key information about your customer. Use the template that works best for your business.
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Describe your marketing goals and objectives and make sure you use real numbers instead of writing vague statements.
For example, if your goal is to increase website traffic, mention the exact goal so you can track to see if you’ve achieved it or not.
Remember to create SMART goals for your marketing plan and strategy. SMART goals are specific, measurable, achievable, relevant and time-bound.
In the template above, notice how the goal is defined as a percentage. You can also add a deadline to your marketing goal to limit the time.
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If you want to share your marketing goals in an infographic format, here’s another template you can edit and use for your own business.
The template above is a more detailed goal infographic with three distinct phases, making it ideal for SaaS businesses and mobile apps.
Now comes the good stuff. In this step, write down one or more marketing strategies and the tactics to execute for each. Be sure to include:
This is best presented visually so the whole team can understand each step. You can divide your activities into phases and present them using a marketing strategy template like the one below.
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Another way to present your marketing strategy is by attaching deadlines. This can be easily done using a timeline or Gantt chart.
Another way to present your marketing strategy is with the help of a roadmap. A roadmap outlines the tactics involved in your overall marketing strategy and can be designed to look like a Gantt chart.
If you want to do things differently, you can also use an infographic to visualize your marketing strategy.
An infographic is eye-catching and can be added to any of your presentations and reports. You can even share it alone with your marketing team or other colleagues.
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Another way to visualize your marketing strategy is with the help of a mind map. Mind maps are great for giving your team an overview of the different elements involved in your marketing strategy.
Here’s a mind map template that shows how this can be done for a Twitter content marketing strategy.
Remember that your marketing strategy needs to be action-oriented and detailed. Explain each step clearly and don’t leave out any information just for the sake of design.
This is important so that you don’t lose sight of the financial side of things during execution and implementation. After all, marketing is expensive and there are tons of hidden costs involved.
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Including a detailed marketing budget also helps you hire the right staff and choose between payment resources so you don’t go over a certain amount.
Choose the one that best suits your industry and start customizing it right away in the editor. Replace colors, fonts, text, images, icons and more with just a few clicks.
You can also take advantage of a free library of stock photos and add animated characters, illustrations and gestures for advanced customization.
Create a complete marketing plan for your food business, whether it’s a small coffee shop, a large fancy restaurant or a fast food joint.
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This marketing plan includes food photos that you can replace with your own. It also has a versatile design that can be adapted to your own brand style and even a hero