Marketing Strategy Template (word) – Imagine you are climbing Mount Everest, guided only by intuition. You won’t get very far without a detailed plan (and an experienced Sherpa) to show you the way.
Marketing may not be an extreme sport with life or death consequences, but you still need to aim big. And your team’s success depends more on gut feelings.
Marketing Strategy Template (word)
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Therefore, a strategic marketing plan is a must regardless of your industry. Think of it as a road map that takes your business to where it needs to go each year.
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Creating your first marketing plan can be intimidating, but don’t worry. We’ll teach you the basics, show you what a strategic marketing plan looks like, and even give you free templates to get you started. Here’s what we’ll cover:
A strategic marketing plan is a formal document that guides your team’s marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business goals and also shows how you’re spending your annual marketing budget.
Keep in mind that your plan may vary depending on your industry and goals. Length and size don’t matter as much as the details you include. Do your research and find out as much as possible for business leaders how your strategic marketing plan will help your business grow.
Describes how to make part of your marketing plan with a specific tactical objective in mind. You can do this by launching an email or social media campaign, publishing a blog series, offering a special promotion, or hosting a live event.
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, on the other hand, is a high-level framework that drives all of your marketing strategies. It’s a 360-degree view of the who, what and why behind your marketing goals with a focus on connecting them to larger organizational goals.
No two marketing plans are exactly the same, but they share some common characteristics. Here are 6 key elements you’ll want to identify and research before developing your next strategic marketing plan.
Everything you do as a marketing team should support your company’s overall strategy and goals. So, summarize your organization’s business goals and let them serve as the backbone of your marketing plan. Your team and your stakeholders need to clearly see how your marketing strategies and goals in your plan align with your company’s key priorities.
A SWOT analysis analyzes your company’s strengths, weaknesses, opportunities, and threats. This allows you to assess the internal and external factors that affect your success so you can develop focused strategies that close the gaps and drive results.
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Research is the heart of any marketing plan because you use it to shape your goals and strategy. Don’t be afraid to dive into the details here. A well thought out marketing plan is worth the investment of time.
Focusing your research energy on these areas will give you a solid foundation for making smart marketing decisions.
It’s important to understand the major movements in the industry you’re marketing to so you can feel the pulse of the market. Carefully research the industry in which your organization operates and be sure to report on the general climate and any significant events. If your company serves sub-sectors, be sure to include them in your analysis as well.
Marketing rarely benefits the masses. Therefore, narrowing down your audience is a must for any marketing plan. Think of it as a filter through which you run any marketing strategy.
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The more specific you can get, the better. Answering these types of questions will help you paint a clearer picture of your ideal buyer so you know how to use your resources to reach the people you want.
When it comes to finding your perfect buyer, it’s important to understand who and what you’re dealing with. Identify the key players in your space and provide a brief overview of what they are doing to win. This makes it easier to see how you can differentiate yourself from the competition.
Now that you’ve laid the groundwork, it’s time to talk strategy. Describe your strategic marketing goals for the year and briefly explain how these strategies support your overall goals. Use a Gantt chart to set a timeline for each goal and track results along the way. It’s an easy way to set expectations and keep your team and stakeholders informed.
Metrics are where the rubber hits the road in your marketing plan. Use your market research to identify specific KPIs, or key marketing indicators, that will serve as your measure of success. This will help you track progress so you know if you need to change course mid-project to meet your strategic marketing goals.
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Marketing channels are the tools you use to reach your target audience and grow your brand. Choose your channels wisely where you expect to get the most bang for your marketing buck. Briefly explain the purpose of each channel and how it supports your overall marketing strategy and business goals.
Want to create a more detailed plan for each marketing channel to bring your ideas to life? To learn more about channel planning, check out our free social media strategy plan and editorial content plan templates.
By creating a monthly budget for your marketing plan and tracking it along the way, you can maximize ROI and identify wasteful spending before your marketing budget runs out.
Start by listing all your current expenses so you know what you can spend on new initiatives. Then try to calculate any new expenses you expect in the coming year. Don’t forget to contact new employees, freelancers, or outside agencies that you need to get the job done.
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Not sure where to start? We got you! Here are some sample marketing plan designs so you can easily start writing your own.
Your marketing plan may vary depending on the industry you’re in or the goals you’re focusing on. Use these marketing plan templates and examples as a guide to start the process and develop a marketing plan structure that works for you.
The most common way to create a marketing plan is to simply write it as a text document. This format allows you to freely comment on all the research you’ve collected during discovery, as well as provide a clear rationale for the marketing goals you’ve set for the year.
We’ve put together a free Google Docs marketing plan template to save you time so you can get your planning process off the ground faster. This sample marketing plan is perfect for documenting and sharing the full scope of your strategic marketing plan with your team and stakeholders.
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Save a copy of the template to your Google Drive or download it as a Word document and customize it according to the needs of your strategic marketing plan.
A plan is no good if you do it and forget about it. This is where a Gantt chart comes in handy. Use this free Gantt chart marketing plan template to make your strategic marketing plan a success.
A Gantt chart is a great way to create your marketing plan in a simple, visual table that can be easily updated as work progresses. It gives you an overview of your plan’s key goals and strategies, while allowing you to collaborate and share your plan with your team and stakeholders.
How you use the Gantt chart to implement your plan is up to you. When creating your marketing plan, set a timeline for the tasks you need to accomplish, as in the example below.
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After working out the details of your marketing plan, you can use a Gantt chart to define and track your strategic marketing goals. For example, you can divide your marketing plan into quarters to indicate when specific goals are being met and update progress as you get closer to your goal. This is how it can be.
Template customization is quick and easy thanks to drag and drop simplicity. And since everything is online, your entire team can collaborate on activities in real time.
Here are some tips to help you get the most out of our free strategic marketing plan template.
Adjusting your marketing plan is as easy as dragging and dropping tasks or entire task groups to their rightful new place. Click and drag the corners of each task bar to set a new task duration.
Strategic Plan Template
It is easy to interact with the nature of the discussion. Share documents and chat with your team directly from the same task
Do you have a formal marketing plan document? Add a file or link to your project so everyone can easily access it.
Plans are meant to be shared, so we’ve made it easy to keep even the most curious of stakeholders informed. Export your plan to a printable PDF or share a read-only link to your project so stakeholders can see the progress of your marketing plan in real time.
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