Marketing Strategy Example In Marketing Plan – Imagine climbing Mount Everest guided by your emotions. You will not go far without a detailed plan (and an experienced Sherpa) to guide you.
The market may not be a strong sport with life or death consequences, but you still have big goals. And the success of your team depends on your instincts.
Marketing Strategy Example In Marketing Plan
So regardless of your industry, a strategic marketing plan is a must have. Think of it as a roadmap that will get your business where it needs to go every year.
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Creating your first marketing plan can be intimidating, but do not worry. We will introduce you to the basics, show you what a strategic marketing plan looks like, and even give you some free templates to get you started. Here is what we will cover:
A strategic marketing plan is an official document that guides your marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business goals and also shows how you are spending your annual marketing budget.
Remember that your plans may vary depending on your industry and goals. Length and profile are not as important as the details you enter. Do your research and find out as much as possible for company leaders about how your strategic marketing plan will help your business grow.
Explain in detail how you will execute any part of your marketing plan with a specific strategic goal. You can do this by launching an email or social media campaign, publishing a blog series, offering special promotions or hosting live events.
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On the other hand, it is an advanced framework that drives all your marketing strategies. It’s a big picture of who, what and why are behind your marketing goals, with an emphasis on connecting them to the larger goals of the organization.
No two marketing plans are exactly the same, but they share some common ground. Here are six key elements that you want to identify and research before creating your next strategic marketing plan.
Everything you do as a marketing team should support your company’s overall strategy and goals. So summarize your organization’s business goals and allow them to act as the true north of your marketing plan. Your team and your stakeholders need to see clearly how your marketing strategy and goals in your plan align with your company’s key priorities.
SWOT analysis breaks down your company’s strengths, weaknesses, opportunities and threats. This allows you to evaluate the internal and external factors that influence your success, so you can create goal setting strategies that close the gap and drive results.
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Research is the foundation of any marketing plan because it is what you use to create your goals and strategies. Do not be afraid to go into details here. A well-thought-out marketing plan is worth the time spent.
Focusing your research energy on these areas will give you a solid foundation for smart marketing decisions.
It is important to understand the key movements in the industry you are marketing to so you can feel the pulse of the market. Carefully research the industries in which your organization operates and be sure to report general weather as well as any interesting events. If your company serves any subdivisions, be sure to include them in your analysis as well.
Markets rarely benefit the masses. Therefore, narrowing down your target audience is a must for any marketing plan. Think of it as a filter where you run every marketing strategy.
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The more specific you are, the better. Answering such questions can help you draw a clearer picture of your ideal buyer so you know how to focus your resources to make the most of the people you want to reach.
It is also important to find out who and what you are arguing about when it comes to attracting your perfect buyer. Identify the key players in your space and outline what they need to do to win. This background makes it easier to see how you can differentiate yourself from the competition.
Now that you have laid the groundwork, it’s time to talk about strategy. Describe your strategic marketing goals for the year and briefly explain how these strategies support your overall goals. Use Gantt charts to set time for each goal and track results along the way. It’s an easy way to set expectations and keep your team and stakeholders in the loop.
Meters are where rubber meets the road in your marketing plan. Use your market research to identify specific KPIs or key market indicators that will serve as a measure of your success. It will help you keep track of progress so you know if you need to change mid-course courses to meet your strategic marketing goals.
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Network marketing is the vehicle you use to reach your target audience and expand your brand. Choose your channel wisely where you expect to get the most profit for your market. Briefly explain the purpose of each channel and how it supports your overall marketing strategy and business goals.
Want to create a more detailed plan for each marketing network to bring your ideas to life? For more information on channel planning, check out our free social media strategy plan and editorial content plan template.
Setting a monthly budget for your marketing plan and tracking it down the road will help you increase ROI and limit waste before it drains your marketing dollars.
Start by listing all your current expenses so you know what you can spend on new initiatives. Then do your best to estimate the new costs you expect in the coming year. Do not forget to consider new hires, freelancers or third party agents that you may have to rely on to get the job done.
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Not sure where to start? We have you! Here are some examples of how you can create a marketing plan so you can easily start writing.
Your marketing plan can fluctuate differently depending on the industry you are in or the goals you are focusing on. Use these marketing plan templates and templates as a guide to get started and create a marketing plan structure that works for you.
The simplest way to create a marketing plan is to simply write it down as a text document. This profile allows you to freely detail the findings of the research you gathered during the discovery while creating a clear case for the market goals you set for the year.
We put together a free Google Docs marketing plan template to save you time so you can get your plan up and running faster. This sample marketing plan is perfect for documenting and sharing the full scope of your strategic marketing plan with your team and stakeholders.
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Save a copy of the template to your Google Drive or download it as a Word document and customize it according to the needs of your strategic marketing plan.
A plan is not good if you set it and forget it. This is where Gantt tables come in handy. Use this free Gantt Marketing Plan template to track your strategic marketing plan to success.
Gantt charts are a great way to build your marketing plan in simple visual charts that are easy to update as you grow. It gives you an advanced overview of the key goals and strategies of your plan and allows you to collaborate and share your plan with your team and stakeholders.
How you use Gantt charts to implement your plans is up to you. When creating your marketing plan, create a schedule for the tasks you need to complete, such as the example below.
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Once you understand the details of your marketing plan, you can use Gantt charts to identify and track your strategic marketing goals. For example, you can break down your marketing plan into quarters to show when specific goals are being met and update progress as you approach your goals. Here’s how it might look.
Customizing templates is quick and easy due to the simplicity of drag-and-drop. And since everything is online, your whole team can collaborate on activities in real time.
Here are some tips to help you get the most out of our free strategic marketing plan template.
Editing your marketing plan is as easy as dragging and dropping an entire task or team into their new rightful place. Click and drag the corners of each taskbar to set a new task duration.
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It easily interacts with the chat function. Share documents and chat with your team directly from work
Have an official marketing plan document? Attach a file or link to your project so that everyone can easily access it.
The plan is intended to be shared, so we made it easy to keep even the most interested parties in the loop. Export your plan to an easy-to-use PDF for printers, or share a view-only link to your project so stakeholders can see the progress of your marketing plan in real time.
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