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Looking for a book to help you improve your brand strategy? Check out my list of the 10 best brand strategy books for 2022.
Business Development Strategy Books
Having a solid branding strategy plays a huge role in growing your business as it sums up why your business exists.
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However, it is not easy to come up with a strategy that will guarantee you good results, especially if you are just starting out in the business industry.
Fortunately, there are many resources, including books, that can guide you in creating your own online branding strategy.
Brand strategy books are a great way for any brand owner to learn everything from the experts.
That is why in this article I have created a list of the best brand strategy books to read in 2022
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I have explained each one in such a way that you can understand the purpose of each book and how important it is to your collection.
I’m sure you’ll learn everything you need to know about brand strategy, including its importance, definition and examples.
You will also learn how to develop a branding strategy that fits your needs and delivers the best results for your business.
If you are interested in different types of brand strategy, check out my other article that shows different types of brand strategy
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So, let’s dive into our list of the top 10 brand strategy books that every entrepreneur needs.
P.S. If you are interested, you can also check out my other articles on the best brand books.
As the first item on my list, I am including a book by one of the most famous branding experts and authors, Marty Neumeier.
Neumeier’s Brand Gap is the first brand strategy book available online to present a unified brand theory.
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By reading his book, you can learn a lot, including how branding changes the dynamics of competition
He also discussed the importance of managing a brand from within and the five key areas of brand building.
Brand The Business Gap will answer many of your questions about brand strategy, including why collaboration is important to building a brand.
ArtMarti Neumeier is a professional author who has written books on branding, design, innovation and creativity, so be sure to learn from an expert.
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In fact, I was doing an interview with Marty on one of my podcasts where we were talking about being a brand master.
Brand If you want to know how to create a brand strategy that connects with your customers, Brand Gap is a must read.
This brand strategy book is written by Don Miller, a famous American author, public speaker and business owner.
By reading his book, you can learn how to use the power of storytelling to improve your communication with your customers.
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OnDon Miller is the CEO of StoryBrand, one of the most successful marketing companies today.
Building a StoryBrand is a tried and true answer to the problem entrepreneurs face when talking about their company.
Donald discusses seven universal and powerful elements of storytelling in this book to show you how to communicate your brand story and engage your potential consumers.
By creating a compelling story, you will enable consumers to understand the important benefits of buying your products, ideas or services.
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So if you want to know the importance of effective storytelling in your branding strategy, Creating a StoryBrand is a great option.
Another great brand strategy book on my list is British designer and professional brand consultant Michael Johnson.
He is the owner of Johnson Banks and in this book he has identified five important steps in the process of creating an effective brand strategy.
According to the first chapter of this book, identifying the right question is the first step in the branding process.
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Beginning with a brand’s narrative and sense of purpose, Johnson outlines the contributing factors needed to build a successful brand.
This book breaks down each step of the development process needed to create simple and instantly appealing brands.
5 Shopping in Five and a Half Steps comes with over 1,000,000 animated images featuring the world’s most successful companies.
If you’re also interested in how to define and design a brand, check out my interview with Michael on one of my podcasts.
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The next book on my list may not be the latest compared to the others, but it is one of the classic books on brand strategy.
Blue Cow is one of the best brand strategy development books written by a successful entrepreneur named Seth Godin.
As shown in this book, Seth Godin has devised a way to promote your brand in 2022 that will be as good as it was in 2009.
Seth’s advice is applicable to writers, marketers, advertisers, marketers, producers, product managers, and anyone else who has something to say to the world.
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According to the book’s principles, businesses should focus on creating unique products and then selling them to those consumers.
Blue Cow is one of the best trading strategy books out there right now, so if you’re looking, this book by Seth Godin should be in your collection.
Since we’re talking about the best brand strategy books available, I’m also including Creative Strategy by Douglas Davis.
Douglas Davies is an artist, critic, teacher and author, and in this book he explains the importance of understanding business language.
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He also talked about the best branding strategies you can use in your business to attract new customers and retain old ones.
By reading a creative techniques book, you can learn everything you need to know about branding that you will never learn in school.
In addition, this book aims to teach you the business goals and marketing decisions that will drive your creative business.
Understanding customer needs from a business perspective, creating a strategic framework to inspire visual concepts, and more.
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As I personally interviewed David on my podcast, I believe this book will greatly contribute to your ability to have a unique branding strategy.
So if you’re looking for a great brand strategy book to help you apply your creativity to your brand strategy, The Creative Strategy is for you.
Another book on brand strategy is Start With Why by Simon Sinek, a British-American author and motivational speaker.
This book shows that the world’s best leaders all think, act, and communicate in the same way, which is the exact opposite of what everyone else does.
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ImSimon calls this powerful concept “The Golden Circle,” and it serves as a foundation for business development, practical leadership, and personal motivation.
“Start with one of the best-selling brand strategy books on why, and it will help you understand how successful people in the industry understand it.
Simon believes that every great brand and personality starts with one question: Why are some people and businesses better than others?
And if you do, you can learn the real secrets of successful businesses and apply them to your own brand.
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If you are looking for a brand strategy book that will help you build a unique brand, why not?
This brand strategy book is written by Professor Byron Sharp of one of the largest marketing research centers.
Brands Grow was the first book published and is considered one of the most influential books of all time.
This book is built on decades of valuable scientific principles related to purchasing and brand performance
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This is the first book on brand strategy that provides an overview of these principles and examines their importance and application to marketing.
Don’t forget that the information included in this book is supported by evidence and background, so you can be sure that the advice on brand strategy is reliable.
Ybron Sharp shows the process of creating a powerful brand, as well as how to create a brand strategy that will make a big impact.
So, if you want to buy a book about developing a brand strategy that will meet your needs as a business owner, Brands Grow is for you.
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Among the eight books on my list, I cannot forget Fusion, written by the author of the best-selling book What Makes Great Brands Work.
Denise Lee Yohn is a sought-after keynote speaker and has discussed business and branding on CNBC, Fox Business, and the Wall Street Journal.
Each book teaches how to harness the power of brand culture integration to achieve long-term competitive advantage and drive new growth.
This engaging book shows you how to connect with the outside world and the principles and standards that govern your workplace.
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Denise also shows how combining culture and branding can help