Sample Business Case For Promoting An Employee – This article presents expert tips on how to write a business case. We also provide a checklist for preparing, writing and presenting a business case, along with free, easy-to-use Word and PowerPoint business case templates.
Included on this page, you will find details on how to write a business case, sections to include in your business case, a business case checklist, and business case presentation examples.
Sample Business Case For Promoting An Employee
Is a formal, structured document; an informal, short document; or a verbal exchange that defines the benefits of an initiative or project.
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Furthermore, a business case forecasts the costs, benefits and risks of an initiative, so that decision makers – and even the project initiators – can decide whether a project is worth it and why to choose an approach over similar strategies.
Jim Maholic has over 20 years of experience in IT strategy and business case development, including two stints as CIO, two management positions with the Big Four consulting firms, and leadership positions at various technology companies.
He describes a business case this way: “A business case is the complete story that explains the ROI for a capital project. It starts with an explanation of a business problem, then discovers how we can solve it or what the value of the solution is For example, ‘Our revenue is not growing as fast as it should’ or ‘Inventory is not turning over as fast as it should’ or ‘Costs are too high.’ That’s where the business case begins.
“Then we find out how big this problem is. We talk to people in the community and find out what they think the value of solving the problem is. All this information is packaged into a story that says, ‘Here’s the problem. Here’s the value of solving the problem. Here’s what it costs in hardware, software or whatever. Here’s the benefits. And here’s the whole story.”
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A business case can also become a key document for a project manager when planning, creating milestones and evaluating progress.
Look not only at the lowest cost, but also at technical value and other nonquantitative factors and what is known
. The BCA addresses the triple constraints of time, money and scope, and it can include measures such as performance, reliability, viability and support.
A business case helps prepare a company or an organization for new ventures or changes. This document is an essential building block of project success and emphasizes the foundations of senior involvement and strong planning. Business cases summarize the benefits of an endeavor, clarify the business value of a project to help stakeholders make decisions.
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A good business case should focus less on the technology, domain knowledge or specific deliverables and more on the users of a product and the goals of a project. In the same sense, a project manager should not only focus on the creation of the output, but also on the delivery of value. An initiative can provide many types of value, including contributing to strategic goals, increasing efficiency and supporting compliance. Insufficient attention to the details of a business case and the accompanying research can lead to poor project results.
A business case may seem like just another document destined for the shelf or the shredder, but it can provide real benefits:
You might think that business cases are the goal of financial officers and accountants. In fact, people who have direct knowledge of processes and teams should be responsible for creating these documents.
Some pundits say that the individual advocating the change must implement the change, so anyone in a role can take responsibility for producing a business case. This includes consultants, line managers or IT managers. In some organizations, the project sponsor or project manager can guide the preparation of the business case and include input from relevant departments and SMEs.
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It is no longer enough to complete a project and present a deliverable. In an economy that often seems as volatile as it was in 2008, stakeholders want to see a deliverable create value and benefits for an organization. This is especially true for complex projects or those that require justification for taking on external resources. Public sector projects often need business cases.
A business case outlines for a decision maker the benefits and business value of a proposed initiative. The term
Often refers to a written document submitted for review or presented at a meeting, but can also apply to an informal, spoken proposal.
A well-written business case flows logically from presenting a problem or opportunity through describing the pros and cons of solutions to the recommended solution. If you require great detail, you can cut text into subsections, making the content easier to scan, as well as faster and less overwhelming to read. Following are the common sections of a business case in sequential order:
Free Business Case Templates
Many organizations have pre-established templates for writing business cases. If your organization doesn’t, search online for free, easy-to-use business case templates for construction business cases, one-page business cases, and more. Depending on the narrative needs of the business case, it may include many possible sections:
The sections that make up a business case can vary depending on your house style and the type of initiative. Jim Maholic says, “I pack my business expenses like this: I set up a one-hour meeting, so I might have 20 slides, but 10 to 15 slides is a lot. In reality, I might have 100 slides, but I add those in a Appendix You may have credible supporting information, but you don’t want to bore your audience of decision makers by sweating through every slide.
“They might say an hour, but honestly, you’re going to get their attention for 10 to 15 minutes, and then they start checking email and stuff,” adds Maholic. “You have to be really sharp in how you do this and know where you’re going.
“Start with, ‘We have this problem,’ followed by, ‘Here are the people we’ve talked to who have validated that this is a problem.’ They offered ideas to solve this problem, so we could see this significant benefit,” he noted.
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“What is important in an executive meeting is that I answer the main questions: What is the problem? What are the costs of not solving it? What are the benefits of solving it? And when will we see the benefits? You can address additional questions later in the meeting or after the meeting, on an individual, offline basis,” says Maholic.
Templates make it easier to create business cases because you can focus on your research and fill in the blanks. The following free, downloadable templates are customizable to your organization’s needs.
You can extend this short PowerPoint presentation template to accommodate more details. The business case presentation template includes spaces to describe the following elements: project name, executive summary, project description, financials, recommended solution, assumptions and dependencies, options and Advantages.
A simple business case template serves a small project or a small organization. It can cover extensive details if necessary. It includes spaces to describe the following elements of the case: the title, executive summary, business goals, target users, financials and costs, assumptions and dependencies, implementation strategy, required resources, and project governance and reporting.
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A healthcare business case template helps you explain the current setup and how the proposed solution can create improvements. There is room for a one-page executive summary, context for the problem or opportunity, a description of the current situation, an explanation of the proposed changes, and details of how the changes may affect your organization and any other entities.
A new product business case template explores the business landscape for a new product or service. In addition to the meta information, such as the title, author, and executive summary, the template includes space for the actual mission statement, the proposed product or service, the marketing strategy, an analysis of competitors, SWOT analysis, and overview of the implementation plan, and financial details.
You can speed up your business process by understanding business case structure and using a template. Additionally, having the right perspective and following best practices can contribute to your success.
Before you start researching and writing, understand why you want to initiate a project. The goal of a project is to solve problems. What is a problem? A problem prevents your organization from reaching its full potential. To begin, determine what problem the project is trying to solve.
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Projects have deliverables, whether tangible or intangible. Think of an outcome as the result created by the deliverables. Benefits represent quantifiable improvements derived from an outcome. If a customer or team member can take advantage of these benefits, they will benefit.
To begin, review the mission statement(s) for the organization or project. Identify the source of data for your business case. One way to encourage acceptance of your proposal is to discuss your rough estimates of costs and resources with a project sponsor or client before starting the business case. This helps you and the sponsor understand each other’s expectations and reduces the chance of sticker shock during the executive presentation.
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