How Does Social Media Help Business – November 29, 2012 – Being active on social media networks such as Twitter and Facebook can provide business value to producers and agribusinesses, says Farm Credit Canada (FCC).
“Social media is here to stay, and it’s a natural fit for the agriculture and produce industry,” said Kellie Garrett, senior vice president of strategy, knowledge and reputation. “With many farms and agribusinesses located mostly in rural Canada, social media is a handy tool that makes it easier to build relationships and stay on top of the latest information. Current smartphone technology puts social media in your pocket, allowing You make the most of your precious time.”
How Does Social Media Help Business
Most news organizations and many agricultural experts are on Twitter and Facebook. By following or liking their social media accounts, links to the latest articles and videos appear.
Practical Ways To Increase Brand Awareness With Social Media
In social media, distance means nothing. No matter where your network and resources reside, sharing knowledge and best practices has never been faster or easier.
Social media is a great way to find new markets and customers, as well as strengthen relationships with existing ones. You can also ask what they want from you and your business.
The company you’re dealing with is likely on social media. Equipment manufacturers and dealers, fertilizer companies, grain handlers and even lenders, including the FCC and Top Crop Manager (@FCCagriculture and @TopCropMag on Twitter), deliver news and information to their customers via their social media channels and offer Customer Support.
Agriculture and the agri-food system are Canada’s largest employer, and Canada is the world’s fifth-largest exporter of agricultural and seafood products. However, despite the promise, misconceptions about the industry persist. Social media makes it easy for you to spread the word for your industry by engaging in conversations with others. For example, Agriculture More Than Ever is an industry venture that makes it easy for people in agriculture to share their positive farming stories through social media (www.agriculturemorethanever.ca or on Twitter @AgMoreThanEver).
Social Media Marketing Tips And Tricks For Small Business
“Start with the most popular social media networks, such as Twitter (www.twitter.com) and Facebook (www.facebook.com),” says Garrett. “You don’t need to tweet or post content every day to reap the benefits. Follow influential people and organizations in the agriculture industry and try to retweet or share posts that interest you. When you follow people and share content, your own Followers will increase”
On Twitter, for example, the FCC has more than 1,300 English and French followers and follows about 200 organizations and individuals with influence in Canadian agriculture. Follow @FCCagriculture and @TopCropMag for the latest agriculture news, trends and opportunities to engage with industry players.
For a more in-depth look at how to get started with sicla media, watch the video from the FCC at the top of this article.
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It goes without saying that social media marketing is a key component of any marketing strategy. According to DreamGrow, 95% of online adults ages 18-34 are most likely to follow a brand through social networks.
Now let’s take a look at how to build and maintain a social media presence. An effective social media marketing strategy has two steps:
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There are many strategies to increase your brand’s presence on social media. However, if you look at the content of today’s top bloggers, you’ll see that visuals also play a big role. In this article, I’ll cover how to create social media visuals, then dive into how visuals can be used to boost your social media presence.
90% of the information sent to the brain is visual, which is why we are visual learners. Your customers tend to remember images more easily, which is why it is essential to communicate and engage them through visual content.
The visuals you create should definitely be eye-catching, but make sure they’re relevant to what you’re posting. We shared a post on our blog earlier called “7 Apps to Create the Best Instagram Photos,” and here’s a visual we shared on social media:
We added a high-quality stock photo with Instagram loaded on the background screen, and a clean text overlay on top.
Impact Of Social Media Marketing On Business
We use our in-app visual editor to create and customize images for each social profile. A great tool for creating infographics, social media graphics, and more.
After creating your visuals, the next step is to use social media to advertise and promote your brand. Nearly 2.5 billion people use social media today… a third of the world’s population!
As you can see, the number of active social media users will only increase over time. Hence, social media is a wonderful platform to interact and connect with customers of all ages across the globe.
Now that we’ve established why social media is an important channel to target your audience, let’s take a look at how to best promote your visuals on social media for maximum impact. You can also connect with influencers through your social media content who can help you create better content!
Is Social Media For Every Small Business?
Like I mentioned before, it’s important to stay online to keep customers engaged. Many businesses realize this but end up spending too much time creating and promoting posts on social media.
According to Social Media Today, 43% of small businesses spend 6 hours or more per week on social media.
As we’ve seen, finding content and posting on social media takes up most of their time. How do you reduce the time you spend on social media but still make sure you’re still driving traffic to your website?
The solution: social media marketing tools. Tools like Kontentino, Viraltag, Buffer, Hootsuite, etc. can help you automate your social media marketing and reduce your time spent on social media by at least 4-5 hours per week.
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Finding something to post isn’t always easy. Sometimes you run out of content to post and finding new content to keep your audience engaged becomes a daunting task. With Viraltag’s in-app content library, you can find posts that match your interests and share them with your audience to complement your original content.
Recycling your old content is a smart way to ensure you never run out of content to post and get the most out of your top performing posts.
With this feature, you can automate your social media marketing! Simply build your Evergreen content library and Viraltag will automatically recycle posts for you, saving time and increasing traffic!
There are many social media platforms you can post on, but it’s best to focus on platforms that are relevant to your industry and expand your reach, rather than being everywhere. This way, you can more effectively manage your social profiles and target niche audiences. Social media management tools can also help simplify the process.
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With them in mind, here’s an infographic we’ve made for you to see which social media channel best matches your interests.
Once you’ve decided which social channels you want to follow, the next step is to determine how often you should post and what time of day you should post to those profiles to get the most engagement.
Buffer, CoSchedule, and Loise Myers conducted a thorough study of posting on social media to find out what the ideal time to post on each social profile is, and how often it should be.
From this, it is easy to set a release schedule based on suggested maximum engagement times. For example, here’s our LinkedIn posting schedule:
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You can keep adding to the queue and Viraltag will automatically fill those slots for you, ensuring you don’t impact your posting frequency.
Also, remember to identify and track metrics for each social media platform. This will help you make informed social media strategy decisions.
Be sure to give the tips mentioned in this article a try and let us know in the comments below if it helped boost your social media strategy. We’ve been working hard to figure out strategies and tools to help small businesses succeed on social media, and we wanted to share this information with you!
Whether you’re new to social media marketing or a social veteran, you’ll find what you need right here. Just use the table of contents to navigate to your favorite content.
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While this guide focuses on small business social media, see our new guide if you prefer