How To Use Facebook For Business Promotion – Start your free trial, then enjoy 3 months for $1/month when you sign up for a Basic or Starter monthly plan.
Start a free trial and enjoy 3 months of $1/month on select plans. Sign up now
How To Use Facebook For Business Promotion
Try it for free and explore all the tools and services you need to start, run and grow your business.
How To Monetize Facebook Page? Here Are 5 Most Valuable Tips!
Imagine an advertising tool that helped you reach your ideal customers based on their likes, interests and behavior. A tool that has saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.
This is what you get with Facebook advertising, a platform used by many e-commerce entrepreneurs and marketers, especially those starting out who don’t have much advertising experience or a large public budget. Anyone can power their small business on Facebook with ads, as long as they’re willing to learn the basics.
In this beginner’s guide, we’ll look at what makes Facebook such a popular advertising platform with so many brands and show you step-by-step how to set up a Facebook ad campaign to drive sales for your business.
Many people who abandon their Facebook advertising efforts do so because they set up their account incorrectly or are so overwhelmed by Facebook’s countless advertising options that they never get around to running a campaign.
How To Use Facebook Stories For Business: The Complete Guide
So to start off on the right foot, you first need to make sure you set up your Meta Business Suite account correctly.
The Meta Business Suite is the section of Facebook that houses your Facebook ads account, business pages, and other tools you’ll need to run your ads.
Facebook will ask for your business name, your Facebook business page (create one first if you don’t have one), your name and email address.
Next, you’ll need to create or add an existing advertising account. This can be done by selecting Announcements in the left menu bar.
Advertising Or Ads Vector Illustration For Mobile Social Media, Campaign, Business Promotion, Brand And Digital Marketing In Flat Cartoon Style 7819423 Vector Art At Vecteezy
Follow the instructions to create an ad account. This is your advertising hub where you can navigate through all the different areas of your business on Facebook.
One of the most common frustrations among new Facebook advertisers is understanding whether or not their ads worked. It’s possible to boost a post or even set up an advertising campaign in Ads Manager, but without installing the Meta pixel you won’t know if an ad has generated sales on your site.
TheMeta pixel is the connecting point between your Facebook ads and your website. The pixel is a tracking code that you must create in your Meta Business Suite account and then add to your website before you start paying for ads. It shows you all the actions taken by visitors who come to your website through your Facebook ads. Essentially, the Meta pixel tells you not only if your ads generated results, but also which specific audiences and ad units those conversions came from.
Setting up Metapixel on your site is easier than it sounds and rarely requires digging into the code.
How To Promote A Business On Facebook: Types Of Promotion On Facebook
If you’re using , setting up your Meta pixel is as easy as copying the pixel ID (a 16-digit number) from your Meta Business Suite account and pasting it into the Meta pixel ID field under Online Store in the preferences section of your store.
You should start seeing activity on your site within a few hours of adding your pixel ID to your store. Statistics such as visitors, carts and purchases are recorded in your Meta Business Suite account under Pixels.
Targeting the right people with your ads is one of the keys to being successful with Facebook advertising. Facebook has billions of users worldwide, so finding those most likely to be interested in your brand or product requires using Facebook’s Audiences feature.
Audiences is a section of the Meta Business Suite where you can create lists of people to target with your ads. There are several different functions available in the Audiences section to help you define these lists, but they can be split into two broad categories: retargeting and prospecting.
Free And Customizable Facebook Ad Templates
Someone who’s visited your website, added something to their cart, or followed you on Instagram is more likely to consider buying from you—they just might need a little nudge.
If you’ve ever browsed a brand’s website and then found yourself targeted by their ads every time you open Facebook or Instagram, this is called “retargeting” and it’s one of the most effective forms of Facebook advertising.
You can create Facebook retargeting audiences using the Custom Audiences feature in the Audience section of Meta Business Suite. Facebook gives you the option to access all the data captured by your Meta Pixel and Business Pages through Custom Audiences.
When you create a custom audience, you’re given a list of different sources to pull from. The three main sources that e-commerce companies will want to use are the customer list, the website, the catalog.
Ways To Market Your Business On Social Media (2023)
The customer file allows you to upload a list of email addresses, phone numbers, and any other contact information you’ve collected from customers or prospects. Facebook matches this information with its own users so you can target them directly with your ads.
Building an audience using a customer list is great for re-engaging past customers with new products or reaching email subscribers who haven’t made a purchase yet.
Site traffic allows you to create a retargeting list to reach your website visitors. Here, you can create lists of different sizes based on actions taken or pages visited on your site. Common retargeting lists that generally converting well includes people who have visited your website in the last 30 days or added something to their cart in the last seven.
Finding new customers is an even better way to grow your business using Facebook ads than redirecting past customers and converting website browsers.
How Facebook App Development Benefits Social Media Marketing By Claired804
Finding new customers is often referred to as “prospecting” and involves advertising to those who have not purchased from you or interacted with your business online. For small and medium-sized businesses, this comprises the majority of Facebook’s billions of active users, and it can be difficult to decide how to start narrowing that list down.
One way Facebook finds good prospects for your business is by using a list of customers or prospects you’ve already collected. Lookalike Audiences use data from Custom Audiences to create a new audience full of Facebook users who share similarities with your existing customers.
Lookalike audiences can be created using any of the custom audiences and range in size and similarity from 1% to 10% of the population of a selected country. A 1% lookalike audience contains people who are most similar to your custom audience source and are therefore an easy first target for your prospecting campaigns.
As you expand your targeting and increase your budget, moving to a lookalike audience of 3%, 5%, and eventually 10% can give you more scale while still being tied to a user profile that fits your client.
How To Create An Effective Facebook Advertising Campaign In 2023
If you don’t have a list of past customers or website visitors to create a lookalike audience, you can use Facebook’s data on interests, behaviors and demographics to create prospecting audiences using the Saved Audiences option.
There are likely multiple audiences you’ll want to test from all the options available in the interests, behaviors, and demographics categories. Because interest, behavior, and audience demographics are usually quite broad and consist of hundreds of thousands to millions of users, it’s good practice to test them individually so you can find which ones work best. Once you’ve focused on the audiences that convert through your ads, you can start experimenting with additional audience layers to expand your prospecting campaigns.
To start creating your first campaign, go to the Ads section of your Meta Business Suite account and click the Create Ad button. From there, you will be asked to select a goal.
You should think about what your goal is as a business and what you want to achieve with your Facebook ads and let the answers guide your decision.
Facebook Marketing For Small Business Content Sharing For Organic Promotion
Regardless of the goal you choose, Facebook will always charge you for impressions – the number of people your ad is shown to. It’s important to let Facebook know what your goal is so that your ads are optimized to meet your goal . If you choose Traffic, but you’re actually looking for website acquisitions, you won’t be guaranteed to hit your goal because it wasn’t chosen as a campaign-level goal.
Facebook advertising is quite different from traditional advertising and has its own set of best practices for converting Facebook ads.
When you create an ad, you’ll be given the option to select the Facebook business page and/or Instagram account that will feature your ads. This side benefit is a great opportunity to increase brand awareness and social media followers, even if it’s not the overall goal of the campaign.
You will be given the option to select and refine a prospecting or retargeting list created by you in the Public section. Choosing locations, genders, ages, and languages can help you further narrow your audience and give you more variation to test across different ad sets. Select Create New to create your own