How Does Ecommerce Help A Business – If your business is an online store selling products or services, you might be interested in some helpful tips on the best e-commerce strategies to help you get more customers.
A good e-commerce marketing strategy summarizes how your store plans to achieve its goals and improve its position in the market.
How Does Ecommerce Help A Business
The types of e-commerce strategy you choose will depend on the goals you want to achieve. In this case, we will focus on how to generate more leads and convert them into customers.
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To this end, two key components of your eCommerce digital strategy should be responsive web design and a mobile-friendly theme. Customers do a lot on their phones, including product research and shopping, so they prefer content that meets their ongoing needs.
In fact, according to Google, 75% of users prefer mobile-friendly websites, and when they visit a mobile-optimized page, 67% of them say they are more likely to make a purchase. Therefore, it’s safe to say that businesses with a mobile-friendly website will make more sales than those without.
A web store’s home page, product pages, and product categories are the most visited places in an online store. How are they designed and how can they be best understood? UX Design strategies can answer these questions.
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Does your e-commerce platform record or analyze what customers are searching for? If your online store system can keep up with this, you probably have efficient navigation and search.
To further optimize the UX of your online store, organize your web store for these two main groups of potential customers:
Customers who know exactly what they are looking for want to find the right information as quickly as possible. Designing a highly effective search experience for your users is an important feature, because if users can’t find what they’re looking for, they’ll buy it from another store.
The second category is potential customers who just want to browse the online store and compare products. They will use the navigation menus and move between product categories and pages. To make their experience smooth, organize the menu bar and categories into intuitive, easy-to-use sections.
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Your site’s search and navigation functions must be well-designed and user-oriented to be effective and help improve the overall customer experience on your e-commerce site.
As part of your e-commerce strategy, you can improve search performance in the following areas to boost conversions:
High-quality product images and photos are an important part of your ecommerce digital strategy and are necessary to capture the attention of potential ecommerce customers. Outside of the brick-and-mortar world, buyers cannot touch the product and make their purchasing decisions entirely based on product images and feedback.
Displaying well-viewable thumbnails on the search results page will help users find the desired product with one click and get a better idea of what you have to offer.
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Also, make your product descriptions concise and straight to the point. Avoid the fluff and create a comprehensive list of features and benefits. Your target customers want to know everything about the potential purchase and how this product will help them and improve their daily lives, and keep this a consistent theme in your eCommerce digital strategy.
Website design and content creation must work together for optimal results. Make your website copy part of your entire UX experience and immediately enjoy higher conversion rates.
If you want to improve your product descriptions, you can check out How to Write an Ecommerce Product Description. best practices” and try out some of the suggested practices.
Personalization is a technique that records what customers viewed or visited during their last session on your e-commerce site and makes new purchase suggestions on each subsequent visit based on their in-store experience. This can be personalization based on past behavior, such as previous purchases, or based on real-time data, such as location or time.
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59% of Online Shoppers Believe It’s Easier to Find More Interesting Products in Personalized Online Retail Stores,” investpcro.com, Online Shopping Personalization – Statistics and Trends.
Amazon pioneered the user-centric shopping experience. Their home page helps people easily find the right product in a personalized block in the first section when you log in under the “related items you’ve viewed” tag.
This allows visitors to focus on the category they’re most interested in and shop without distractions, which means a better customer experience for them and an improved conversion rate for you.
Why? Because content marketing is still the most effective ecommerce business strategy you can employ today. The world of advertising is constantly changing, consumers are trying to avoid advertising in many ways. With a strong eCommerce content marketing strategy executed the right way, you can deliver more value to your customers.
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To do this, you must first understand your customers – their wants, needs and pain points – as well as the customer journey. It’s important that you know your target market well, and specifically how they consume content and what type of information they need depending on each stage of their journey.
After gathering these insights, the next step is to create a plan for your posts. Publish relevant, valuable articles with good and easy-to-share options. Top tips for good looking content include:
To ensure you’re focusing your strategy on the right areas for your e-commerce business, run headline tests to measure how well different types of content perform, which posts drive the most traffic to your online store, and which of them lead to the most sales.
If your target audience is millennials, we have some great ideas on how to attract them to your e-commerce site.
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To prevent customers from abandoning their shopping carts, you need to ensure that your shopping cart functions well and is easy to navigate. The way to understand weaknesses is to analyze performance frequently. Evaluate your analytics to see at which stages customers tend to abandon and come up with ideas on how to improve them. Then use A/B testing to determine which solution has the highest potential to reduce cart abandonment.
Pay attention to the user journey during the optimization process. Clean up the checkout page and remove any distractions and/or potential opt-outs. This will prevent any confusion during the payment process. Numerous conversion studies have shown that the fewer clicks at checkout, the higher your conversion rate.
Here’s a little bonus for readers who have a WooCommerce store – check out Tyche Softwares’ Abandoned Cart Pro Plugin to minimize cart abandonment rates.
If your e-commerce business strategy doesn’t include email marketing as a communication channel, you’re missing out on huge sales. Use signup forms, give something in return for an email address, like a discount code or even a small gift. Make sure you earn the customer’s trust and never send emails without the user’s consent, otherwise you risk ending up in the SPAM folder, and no one wants to ruin their brand like that.
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Include registration fields at the end of your blog posts or buying guides. If visitors like the content you provide, they will be happy to stay in touch and receive information about news, discounts and promotions, and thus will be ready to leave their email.
Professional advice. Include an option where the customer can join your mailing list as part of the checkout process.
An email list can never be “full” or ready, but as soon as your first customers start opting in to your newsletter, you can use their email list.
The social media strategy that your eCommerce marketing team prepares should tie into your content strategy. This means repurposing your website content on your social media channels, as this will give you a larger audience and increase your visibility.
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Social networks like Instagram, TikTok, and YouTube are usually the best for an eCommerce marketing strategy that focuses on selling products, however, don’t underestimate the power of Facebook, as the social media giant has more than than 2.89 billion active users.
There’s no one-size-fits-all solution, but here’s a basic list of general guidelines you can follow to create the best customer experience on social media:
But how are we so sure that social media marketing can strengthen your e-commerce business strategy? Check out some of the benefits that come from a well-tailored social media campaign:
Implementing a social media plan as part of your eCommerce marketing strategy is a must. But after that, you need to analyze how your social media channels are performing – your post engagement, reach, and campaign results. In this tutorial, you can learn how to improve your social media campaign using data visualization.
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By developing personalized landing pages with unique copy, your e-commerce business strategy will successfully increase the chance of attracting more customers who are ready to buy your products. Create custom landing pages for different groups of your target audience.