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Online Business Ideas In India With Low Investment
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Contrary to popular belief, there are actually many ways to start a business that allow you to focus less on logistics and upfront costs and more on getting started.
These low-investment business ideas are a great entry point for beginners, bootstrappers, or anyone with a busy schedule, allowing you to take on a side business without giving up everything else.
You still need to have a solid idea, build a brand, put effort into marketing and deliver excellent customer service. But you can bypass many traditional startup costs, such as initial inventory, warehousing, and retail space.
To think of low investment business ideas that you can start today, you need to assess your strengths, skills, assets and financial scenario. Once you figure these out, you’ll have a foundation from which to evaluate business models that work for you. Let’s start by understanding a useful framework that keeps your business investment low.
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Consider what makes a business idea a low investment idea. What are some ways businesses can reduce their costs today? Some ways are discussed below.
Buy inventory, store it, pick it, pack it, ship it. Inventory management can be a big commitment when you’re running a business, not to mention the expense. You can significantly reduce your investment and operating costs by completely eliminating inventory hassles through third-party fulfillment models such as dropshipping.
Unlike products, which require development, manufacturing, sourcing, sourcing, shipping, etc., services are large businesses with lower overhead and operating costs. Essentially, you would be selling a skill or experience multiplied by time. Therefore, depending on the service you choose, you will have greater opportunities to reduce your initial investment and ongoing costs.
Products and assets that reside entirely in the digital realm are a special case where, once created, they can be duplicated an infinite number of times at no additional cost. This means that your marginal cost of scale is practically zero. And the cost of production is limited by your computer and the tools you can use to create the digital product.
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If you already spend time doing something as a hobby or passion, and if there is a market for what you do/create, you can turn it into a business without too much effort or investment.
The success of any business ultimately depends on reaching and selling to its consumers. Therefore, marketing is quite a significant expense. Targeting emerging niches is a great way to reduce your marketing investment because your potential customers will be easier to reach and convert online, even if your market size is limited by niche.
You can use more than the above methods to keep your investment low. For example, if you choose online teaching as a low-investment business idea, you will create and sell digital assets while turning a hobby into a business and exploring the emerging niche of the subject you teach.
Also note that the businesses discussed in this article exclude less active money-making options that can be viewed as passive income opportunities, such as renting out your property. You can check out our blog on passive income basics to learn more about how you can make money even while you sleep.
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Dropshipping is a fulfillment model where a third-party supplier stores and ships inventory to customers on your behalf. You just need to make the sale and transfer the orders to your supplier. you don’t have to configure the products yourself.
Therefore, dropshipping is the very definition of selling without keeping inventory; a way for almost any business to sell physical goods to consumers, a relatively low-investment business.
To further reduce your investment, you can incorporate products from one or more suppliers into your own online store under a theme that focuses on a particular emerging niche, such as accessories for yoga enthusiasts or water bowls for dog owners. When a customer buys a product from you, the order is sent to your supplier, who fulfills it on your behalf. However, you are still responsible for your own marketing and customer service.
There are both local and foreign suppliers that you can work with as long as you can build a relationship based on trust with them; an unreliable supplier will reflect poorly on your brand.
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Dropshipping is a low-investment way to test product market fit and start a business before investing in your own original products. Just be sure to always order a sample for yourself to ensure that your supplier is reliable and that the quality of the products is suitable for selling to your customers.
Another dropshipping model, print-on-demand, puts inventory, shipping and fulfillment in the hands of a third-party supplier. But unlike the above dropshipping idea, the focus here is on customizing these products with your own designs to create something original. If you have an eye for creative graphics and aesthetics, you can easily use this as a profitable business.
T-shirts, hats, phone cases, hats, skirts, bags and more become canvases for your creativity. For example, if you can think of cute slogans or links for developers that resonate with cat owners, if there is passion and pride in the community, there is a potential t-shirt business you could start. This will also help you reduce your marketing costs by targeting a niche.
Even if you’re not a designer, you can find a designer to work with using freelance sites like Fiverr, Upwork, Freelancer, Toptal, or even LinkedIn.
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With many print-to-order services, you pay per item, so the base price per unit will be more expensive than if you order in bulk. But the advantage is that if a particular design doesn’t sell, you haven’t actually paid for the product yet (only the design if you outsourced it).
If it’s a printed t-shirt business you want to explore, you can even use mockup t-shirt templates so you don’t really need to spend money on a full photo shoot for each new design.
There are a number of print-on-demand platforms like Printrove and Owlprints that you can work with, many of which can be integrated into your store for seamless order fulfillment. However, be sure to always order a sample of your product (often offered at a discount) to make sure your custom product looks good.
Personalized gifts have their merits as a business idea. You can find your niche and have many opportunities to promote your sales. The idea of custom gifts is exceptional as it helps people to mark important dates and conveys intimate warmth. As an emerging niche where you have several smaller players. However, as mentioned before, you can find your strength in different niches in two broad categories:
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You can differentiate your business by offering specialty items and customized packaging. Personalized gifts can provide a viable business option for those who are creative and persistent.
Confetti Gifts is one such business that has prepared a unique collection of gifts for all occasions. If necessary, you can choose and make your own gift box or you can buy their creative gift ideas.
Digital products such as music, courses, e-books and templates are unique in this list of ideas. Unlike others, they are not tangible products. As a result, there are no recurring manufacturing or shipping costs to worry about so your margins stay high.
The challenge is figuring out what’s good for a digital product. The answers range from original tooltips, to stock photos that can be licensed to other creators, to information products and templates that help people improve their skills in a specific area.
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Even books—cookbooks, picture books, comics, poetry books, photo books, coffee table books, and novels—if you have the knowledge or creativity, there are a variety of original books you can bring to market. Publishing your own book can be a great way to monetize a blog if you have one or want to start one.
You can plan to pre-sell or crowdfund your book idea to ensure there is demand and guarantee a certain number of customers for a bulk order. Check out the many crowdfunding platforms.
If you’re artistically inclined or know your way around a camera, you can ship using a print-on-demand business model, allowing others to physically own a piece of your creation. Just make sure you have the rights to the content you want to print, unless you’re using public domain assets that you can freely monetize.
If you already have an engaged online following, say you’re a cartoonist or urban photographer, you’re in a particularly good position to try this business idea.
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If you have a talent that can be turned into a digital product, you might want to consider it