Merchandising Display Ideas For A Retail Store – What do shoppers think when they enter your store? Are they met with plain designs and boring displays? Or does your store inspire them to explore the shelves and immerse themselves in your products?
Sure, banners and other signs come at a price, but research shows that where you place your merchandising and the size of your displays have an impact on sales.
Merchandising Display Ideas For A Retail Store
By implementing any of the retail display ideas below, your store can improve customer experience and drive more sales.
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Imagine buying a swimsuit in the middle of winter? It’s cold outside, everyone is bundled up, and the beach is the furthest thing from your mind. Looking at a rack of bikinis and suitcases on a hard wall is not so exciting.
What if, instead, the walls had large images of the beach, tropical music played, and beach toys were spread across the displays? This setting pulls your mind away from the rest of the world and helps you see the swimwear in the right context.
It’s important to help customers see your items in the right light, so be creative about revamping your displays to make them more immersive. If youaresellinghikinggoods,thatmaymeanaddingarockfacetooneofyourwalls. If you offer pet treats, you can play videos of happy dogs and cats.
Many innovative retail display ideas are now possible because of technology. With smartphones and other devices everywhere these days, you can add another dimension to your displays. Many products have QR codes that bring up websites or videos that provide more information. Likewise, you can place a tablet near items to accomplish the same task.
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Augmented reality is another game-changing technology for retailers. For example, stores can add AR fitting rooms that record customers and overlay their bodies with different outfits. While shoppers still have to try on clothes to get the right fit, these AR mirrors can attract casual observers who had no intention of shopping.
A study published in the Journal of Consumer Research found that people are willing to pay more for items after touching them. This finding may be due to the phenomenon of “perceived ownership.” People who pick up and handle an item can imagine how it feels to own it, making them feel more connected.
If youareallowingcustomerstotouchitems,besuretokeeppublichealthinmind. Make sure your staff regularly cleans surfaces and places hand sanitizer next to displays so guests feel safe after handling items.
Upcycling vintage goods is one of the easiest retail display ideas to implement because it often costs next to nothing. Adding everyday items to your shop’s decor can make the space feel warmer and more personal. You see this in many shops and restaurants that hang items like ski equipment and bicycles on the walls to create a sense of familiarity.
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However, these items can also serve a functional purpose. For example, books can be turned into shelves, and old pots can be small things like sweets, buttons, pencils, etc. Shoppers who see your restored displays in windows and advertisements will know they are in for a unique shopping experience.
Shoppers sometimes need help deciding which items to buy. Someone wants a pair of running shoes, but maybe they are not sure which pair is meant for indoor and outdoor activities. If this shopper cannot get help, they may postpone buying the shoes and leave the store.
Posting a buying guide that explains the difference between products is an effective way to retain potential customers. Not only will it educate them, but your staff can interact with these customers to help them find the right choice.
Do you know of stores that consistently have the same things in the same place every time you go? If so, you should do the exact opposite.
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Now, we don’t mean you have to change your entire display routine, but at least one area of your store should always be different. This section will be for holiday items, limited time offers, and other temporary items.
Shoppers who know you regularly stock temporary items will enter your store with a sense of wonder, wondering what treasures you might have today. You can see this in Aldi, which carries several special limited-time items each week.
If you want to build a birdhouse, you will need a hammer, nails, glue and wood. If those items are not close to each other, you may walk out of the store without all of your supplies. In this scenario, the buyer has a bad experience and the store loses a sale.
Cross-selling and suggestive selling are proven ways to increase profits, and your retail displays can do most of the work for you. Grouping related items together will help your customers find what they need faster, and it will help you sell more stuff. In fact, upselling is known to boost revenue by 10-30% on average.
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The Epos Now retail point of sale system offers an extensive toolkit that can increase your profit potential. With inventory management features and online marketing integrations, Epos Now is much more than a simple POS.
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These activities range from visual merchandising and product display to special offers and prizes. The ultimate goal of product merchandising is to get customers to come into your store and make a purchase, but also to have a pleasant experience and visit your store again.
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Successful product merchandising allows you to get the right products to the right customers. By doing this, you will order and sell the right amount of inventory, drive profit and make your products (and your store) memorable.
A big part of this is visual merchandising – the process of creating a planogram, designing and displaying products to highlight their features and benefits. The colors, lighting, product positioning and store layout all play an important role in product promotion.
Product merchandising also includes experiential elements, such as getting your store visitors to interact with products, try sample products, take photos, or sit down to take a break.
Product promotions and bundling are also part of product merchandising efforts – as are email marketing, social media and any other digital marketing strategies you use.
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When customers visit your store or view your products online, they interact with shapes, colors, the order of products, and many other visuals. For brick-and-mortar shoppers, there are also smells, sounds and tactile senses to play with.
They all play a role in how your customers will perceive and remember your brand. The perception of your brand is often a result of more than people can understand on a conscious level. It is subtle and powerful.
For example, Apple is known for its simple, minimalist store design with lots of white space. This creates a feeling of luxury and focus.
This light, sleek look and feel also translates to its online store, which has very few colors, short lines of copy, and plenty of space between different elements.
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Another example is Lush, a fresh handmade cosmetics brand. If you’ve been in a Lush store, you can probably vividly remember what it smelled like. You can also walk through a shopping center and smell a Lush store nearby, even if you don’t see one.
And once inside, you can see hundreds of packaging-free products that you can touch, smell and try a sample of. Lush is renowned for its colourful, fragrant in-store experience.
Product merchandising emphasizes the best features and benefits of your products and leads to more sales, as well as larger purchases through upselling and cross-selling.
For example, you promote a new hair care line by giving out travel-sized samples. The customer does not need a new hair conditioner now, but tries it out when her current bottle runs out. They like it and choose to buy it the next time they are in the store.
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This is how they discover hair stylers and tools they’ve been looking for, so they buy them and grab samples of other products from the line—and the cycle continues.
Product promotion through samples, positioning and grouping of complementary products encouraged the customer not only to make a larger purchase, but also to keep returning to the store.
The best thing you can do for your customers is to make them feel good from the moment they enter your store until they leave (and beyond).
Their experience will depend on more than just product merchandising, including interactions with sales associates and payment options they can choose from.
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But your products play an essential role. Could the customer find what they were looking for? Can they easily ensure they are buying the right product for their needs? Do the store layout and signage make it easy to navigate options? Would they tell a friend to visit your store to buy